Daraz PK-Creative Designer & Animator-UPO

We are seeking a talented and experienced Graphic Designer with a strong background in performance marketing creatives to join our dynamic team. The ideal candidate will be responsible for designing high-quality static, motion, and video assets tailored for various digital platforms including Meta, Google, TikTok, YouTube, and Programmatic Display. This role involves creating visually compelling campaign materials that drive user acquisition, engagement, and conversion across multiple markets such as Pakistan, Bangladesh, Sri Lanka, and Nepal. The candidate will work closely with cross-functional teams to deliver creative solutions that align with business goals and optimize campaign performance.

Key Responsibilities

- Design and produce static, motion, and video creatives for performance marketing campaigns across multiple digital channels including Meta, Google, TikTok, YouTube, Programmatic Display, and CRM.
- Develop campaign Key Visuals (KVs), promotional assets, banners, display ads, carousels, stories, reels, landing page creatives, and other marketing materials.
- Execute creative assets for various campaign types such as Business as Usual (BAU), User Acquisition, Double Digit Campaigns (e.g., 1.1–12.12), Payday, Mid-Month, Mega, and Fashion Campaigns across regional markets.
- Create motion graphics, animations, GIFs, and short-form videos using Adobe After Effects and Premiere Pro.
- Edit, resize, adapt, and localize creatives for different platforms, ad placements, aspect ratios, and languages while ensuring cultural relevance and brand consistency.
- Develop bilingual marketing creatives to support localized campaigns with accurate language and cultural sensitivity.
- Conceptualize and deliver creative concepts and visual directions for commercial campaigns, product launches, seasonal events, and ongoing marketing initiatives.
- Design multiple creative variations for A/B testing and optimize assets based on key performance indicators such as CTR, CVR, CPA, ROAS, engagement, and conversion rates.
- Create conversion-focused landing page creatives and other digital assets to enhance user acquisition and campaign effectiveness.
- Implement creative improvements using campaign data, CRO principles, user behavior insights, and stakeholder feedback.
- Ensure all creatives comply with platform specifications, advertising policies, and brand guidelines while maintaining consistency across touchpoints.
- Collaborate with Performance Marketing, User Growth, CRM, Commercial, Digital Goods, Affiliate, and Brand teams to develop impactful campaign creatives aligned with business objectives.
- Coordinate with campaign managers and stakeholders to ensure timely and accurate delivery of creative assets.
- Maintain creative trackers, campaign calendars, asset trackers, content management systems, and project documentation for efficient campaign planning and execution.
- Manage multiple campaigns and design projects simultaneously, delivering high-quality work with fast turnaround times in a fast-paced environment.
- Utilize AI-powered design tools and automation workflows to enhance creative efficiency, scalability, and production speed.
- Support design teams and marketing initiatives by conceptualizing, designing, and delivering creative assets across multiple ventures while ensuring brand consistency.

Required Qualifications

- Bachelor’s degree in Graphic Design, Visual Communication, Multimedia Design, Fine Arts, or a related field.
- Minimum of 4 years’ experience in graphic design, motion graphics, or performance marketing creative roles.
- Strong portfolio showcasing digital advertising, social media, motion graphics, and performance-driven creative work.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and Figma.
- Experience creating static creatives, motion graphics, animations, GIFs, and short-form videos for digital platforms.
- Solid understanding of digital advertising platforms including Meta, Google, TikTok, YouTube, LinkedIn, and Programmatic Display.
- Knowledge of performance marketing principles such as A/B testing, creative optimization, CRO, and campaign performance metrics.
- Familiarity with platform-specific creative best practices, ad specifications, and asset requirements.
- Ability to design for various ad formats including feed ads, stories, reels, carousels, display banners, CRM assets, and landing pages.
- Experience with video editing, motion design, and adapting creatives for different aspect ratios and placements.
- Basic understanding of UI/UX and conversion-focused design principles.
- Strong creativity, attention to detail, and visual storytelling skills.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Ability to interpret campaign performance data and translate insights into effective creative improvements.
- Self-motivated, adaptable, and committed to staying current with industry trends, emerging technologies, and best practices in digital marketing and design.

This role offers an exciting opportunity to contribute to high-impact marketing campaigns while working in a collaborative environment that values creativity, innovation, and continuous learning.