We are looking for a digital marketer who develops and implements digital marketing strategy daily. Who has experienced diverse range of software companies - Product and Services, Top and Startups, big and small.
A quick snapshot:
- Audit marketing assets and optimize them. Drive enough traffic or has a high bounce rate preventing products or services from exposure they really deserve.
- Define buyer personas to relate to customers as real humans. It’s crucial for product development; sales follow up, content creation, and really anything that has to do with customer acquisition and retention.
- Create a clear and smooth conversion path for buying persona. Engaging Call-to-Action, optimized Landing Page. Leave no chance to drop off the sales funnel.
- Email Marketing. To help accomplish business goals by leveraging existing content. We are talking about an email copy that sells. - Develop a content marketing plan that nourishes and converts leads. - Set up digital advertising campaigns in Adwords, Facebook, Twitter or LinkedIn.
- Develop a marketing strategy so all pieces of this marketing puzzle come together to create awareness, strengthen your brand and, of course, drive revenue.