Data Analyst

We are seeking a skilled Marketing Analytics Specialist to join our team and take ownership of tracking, attribution, and data analysis for our mobile app and web platforms. In this role, you will be responsible for setting up and maintaining comprehensive tracking systems, analyzing user behavior, and providing actionable insights to optimize marketing performance and user acquisition. You will collaborate closely with cross-functional teams to ensure data accuracy and support strategic decision-making through robust reporting and experimentation.

Key Responsibilities

- Set up and maintain tracking across app and web platforms using tools such as Firebase, Google Analytics 4 (GA4), Google Tag Manager, and server-side event tracking.
- Manage mobile attribution through Mobile Measurement Partners (MMPs) like AppsFlyer, Adjust, or Branch, ensuring SKAdNetwork and Privacy Sandbox configurations remain up to date and effective.
- Configure and audit conversion APIs and in-app event tracking for major advertising platforms including Meta, Google, TikTok, and Snapchat.
- Develop and maintain dashboards that monitor key metrics such as installs, customer acquisition cost (CAC), return on ad spend (ROAS), trial-to-paid conversion rates, retention cohorts, and lifetime value (LTV).
- Write SQL queries to extract, model, and analyze data from BigQuery or similar data warehouses.
- Conduct in-depth analyses on user funnels, paywalls, pricing experiments, and creative campaign performance, delivering clear, data-driven recommendations.
- Design and interpret A/B tests using sound statistical methods to validate hypotheses and guide product and marketing decisions.
- Proactively identify tracking issues through alerts, quality assurance checklists, and release testing to minimize data discrepancies and downtime.

Required Qualifications

- Minimum of 3 years of experience in marketing analytics or data analysis, preferably within mobile app or subscription-based product environments.
- Proficiency in SQL and spreadsheet tools for data manipulation and reporting; familiarity with Python or R is an advantage.
- Hands-on experience with GA4, Google Tag Manager, Firebase, and at least one Mobile Measurement Partner (MMP) platform.
- Solid understanding of iOS privacy changes, including App Tracking Transparency (ATT) and SKAdNetwork (SKAN), and their impact on attribution models.
- Experience using data visualization tools such as Looker Studio, Tableau, Power BI, or similar platforms.
- Strong communication skills with the ability to explain complex data insights clearly to non-technical stakeholders.

This role offers the opportunity to work at the intersection of marketing and data science, driving growth through precise measurement and insightful analysis. If you are passionate about leveraging data to influence business outcomes and enjoy working in a dynamic, collaborative environment, we encourage you to apply.