Data Analyst

We are seeking a skilled Marketing Analytics Specialist to join our team and take ownership of tracking, attribution, and data analysis for our mobile app and web platforms. In this role, you will be responsible for setting up and maintaining comprehensive tracking systems, analyzing user behavior, and providing actionable insights to optimize marketing performance and user acquisition efforts. Your expertise will help drive data-informed decisions across multiple channels, ensuring accurate measurement and reporting of key metrics.

Key Responsibilities

- Set up and maintain tracking across app and web platforms using tools such as Firebase, Google Analytics 4 (GA4), Google Tag Manager, and server-side event tracking.
- Manage mobile attribution through Mobile Measurement Partners (MMPs) like AppsFlyer, Adjust, or Branch, ensuring SKAdNetwork and Privacy Sandbox configurations remain accurate and up to date.
- Configure and audit conversion APIs and in-app event tracking for major advertising platforms including Meta, Google, TikTok, and Snapchat.
- Develop and maintain dashboards to monitor installs, customer acquisition cost (CAC), return on ad spend (ROAS), trial-to-paid conversion rates, retention cohorts, and lifetime value (LTV).
- Write SQL queries to extract and model data from BigQuery or similar data warehouses for deeper analysis.
- Conduct funnel analysis, evaluate paywalls, pricing experiments, and creative performance, providing clear, data-driven recommendations to stakeholders.
- Design and interpret A/B tests using rigorous statistical methods to validate hypotheses and optimize marketing strategies.
- Proactively identify tracking issues through alerts, quality assurance checklists, and release testing to minimize data discrepancies.

Required Qualifications

- Minimum of 3 years’ experience in marketing analytics or data analysis, preferably within mobile app or subscription-based product environments.
- Strong proficiency in SQL and spreadsheet tools; familiarity with Python or R is advantageous.
- Hands-on experience with GA4, Google Tag Manager, Firebase, and at least one Mobile Measurement Partner (MMP).
- Solid understanding of iOS privacy changes, including App Tracking Transparency (ATT) and SKAdNetwork, and their impact on attribution models.
- Experience working with data visualization tools such as Looker Studio, Tableau, Power BI, or equivalents.
- Excellent communication skills with the ability to clearly explain complex data insights to non-technical team members.

Preferred Qualifications and Additional Skills

- Experience using RevenueCat, Amplitude, or Mixpanel for product analytics and subscription management.
- Background in incrementality testing or media mix modeling to assess marketing effectiveness and optimize budget allocation.

This role offers the opportunity to work in a dynamic environment where your analytical skills will directly influence growth strategies and product success. If you are passionate about data-driven marketing and enjoy working with cross-functional teams, this position is an excellent fit.