Software Finder is seeking an experienced Data Operations Lead to enhance and streamline our data operations with a strong emphasis on B2B lead generation best practices. This role will be responsible for optimizing Ideal Customer Profile (ICP) segmentation, refining targeting strategies, and ensuring high data quality. The successful candidate will also mentor and scale the data extraction team to elevate precision and overall performance, playing a critical role in driving continuous improvement across our data function.
Key Responsibilities
- Review existing data quality and segmentation processes to identify areas for improvement and implement enhancements aligned with industry standards.
- Refine and evolve ICP frameworks, applying strategic segmentation logic across various datasets to improve targeting accuracy.
- Ensure that targeting strategies are well-aligned with email and SMS messaging as part of the broader outreach efforts.
- Analyze segment performance systematically, identifying opportunities to optimize and increase campaign effectiveness.
- Monitor key metrics such as email open rates, reply rates, and conversion rates to gauge targeting success.
- Mentor and manage a team of two data extraction executives, establishing and maintaining best-practice quality standards.
- Drive team consistency, precision, and performance across data sources including Seamless.AI and others.
- Establish and track key performance indicators (KPIs) related to email deliverability, data freshness, segment performance, and team productivity.
- Stay updated on the latest B2B lead generation targeting best practices and recommend necessary process improvements.
- Lead initiatives aimed at improving return on investment (ROI) from targeting efforts.
Required Qualifications
- Bachelor’s degree in Business, Marketing, Data Analytics, or a related discipline.
- Proven experience in data operations, B2B lead generation, or demand generation roles.
- Strong expertise in ICP development and segmentation strategies.
- Hands-on experience with data sourcing tools such as Seamless.AI or similar platforms.
- Demonstrated ability to analyze targeting performance metrics including open rates, reply rates, and conversions.
- Prior experience in leading, mentoring, or managing a team.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Strong communication and stakeholder management capabilities.
Preferred Qualifications and Benefits
- Experience working with email and SMS marketing platforms or CRM systems is a plus.
Software Finder is a leading B2B SaaS marketplace dedicated to helping businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights. With a growing portfolio of software categories and a global user base, we simplify the software selection process and empower businesses to make informed decisions.
Our team is united by a mission to innovate, collaborate, and deliver value to our users. As we continue to expand, we seek passionate professionals who are enthusiastic about technology, customer success, and making a meaningful impact.