Brand & Creative Lead

Davis Pharmaceutical Laboratories seeks a visionary Brand & Creative Lead to define and elevate the brand identity of Skintelligent, a professional skincare line focused on science-led dermatological care. This role requires a dynamic individual who combines strategic insight with hands-on creative execution. The Brand & Creative Lead will oversee all creative aspects including storytelling, visual identity, campaign development, and content across consumer and professional platforms, ensuring the brand communicates its premium and intelligent positioning consistently. Managing a dedicated team of two and collaborating extensively with internal stakeholders and external vendors, the individual will be pivotal in shaping the overall brand experience and driving market differentiation within the skincare and aesthetics industry. The ideal candidate will have over five years of brand management and creative strategy experience, preferably within skincare, cosmetics, healthcare, or premium consumer brands. Strong communication skills, profound creative judgment, and an ability to merge commercial objectives with innovative ideas are essential. This leadership role also demands advanced project management capabilities and proficiency in social media and digital marketing strategies. The Brand & Creative Lead will be responsible for guiding creative teams, agencies, and managing the production of high-quality brand touchpoints that resonate with target audiences and reinforce Skintelligents commitment to intelligent, science-based skincare solutions.
Responsibilities

• Develop and maintain a cohesive brand strategy that enhances Skintelligents positioning, identity, and tone of voice across all platforms.
• Ensure brand consistency and alignment in all digital, packaging, events, retail, and professional communication.
• Create and enforce comprehensive brand guidelines and creative standards to safeguard Skintelligents premium market standing.
• Conceptualize, lead and oversee the creative direction for all major brand campaigns, including development of key visuals, moodboards, and creative briefs.
• Review, approve, and critique creative work from in-house teams, external agencies, and vendors to assure quality and brand alignment.
• Drive creative content development for product launches, seasonal promotions, and brand campaigns, ensuring compelling storytelling and clear communication.
• Collaborate closely with cross-functional teams including Product, Medical, Commercial, and Digital to transform business objectives into effective marketing campaigns.
• Design and implement content strategies and pillars for social media and digital platforms, guiding the production of reels, videos, photography, and other engaging formats.
• Lead the planning and execution of creative productions such as photoshoots and video shoots, managing resources, timelines, and briefs.
• Manage a creative team of two, as well as coordinate with photographers, videographers, content creators, and external partners to ensure excellence and timely delivery.
• Oversee the creative aspects of brand experiences including conferences, product launches, activations, and events to ensure consistency across physical and digital touchpoints.
• Collaborate with the Signature Club team to integrate creative strategies into membership campaigns and community initiatives.
• Manage external agencies and vendors by briefing, evaluating creative output, monitoring budgets, and enforcing delivery timelines.
• Critically assess agency work to ensure it meets Skintelligents high creative and strategic standards, rejecting generic or repetitive outputs.
• Analyze campaign performance data with Digital and Commercial teams to refine creative decisions and optimize engagement and conversion metrics.
• Balance long-term brand growth objectives with immediate commercial goals, employing data-driven insights to inform creative strategy.