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Davis Pharmaceutical Laboratories is seeking a dynamic Membership & Community Engagement Manager to lead its Skintelligent Signature Club initiative. This pivotal role involves driving member acquisition, enhancing member engagement, and fostering a vibrant community that aligns with the brand’s mission. The successful candidate is responsible for crafting and executing innovative campaigns, events, and partnership strategies that promote membership growth and increase brand visibility. In this role, you will manage a team of two, coordinating closely to create impactful member experiences through educational programs, podcasts, activations, and referral initiatives. Based in Islamabad, the role involves nationwide travel for event management and requires a proactive mindset focused on growth and community development. The ideal candidate will bring at least four years of experience in community management, membership programs, brand activations, or growth marketing. You will oversee the planning and execution of diverse events ranging from seminars to roadshows, and will collaborate with healthcare experts and internal teams to deliver evidence-based educational campaigns. This position demands exceptional project and campaign management skills, combined with the ability to build strategic partnerships and engage influencers. By leveraging analytics and member insights, you will continuously optimize engagement strategies and report on performance to ensure sustained membership retention and advocacy.
Responsibilities
- Develop and implement comprehensive membership acquisition campaigns targeting both online and offline channels to maximize member registrations.
- Cultivate and maintain strategic partnerships that support membership growth and expand outreach opportunities.
- Design and lead member engagement programs, including podcasts and loyalty initiatives, to foster a strong and active Signature Club community.
- Plan, coordinate, and execute a variety of member events such as seminars, webinars, roadshows, networking sessions, and university activations to enhance member participation and engagement.
- Develop and manage referral and ambassador programs aimed at driving member advocacy and increasing the membership base through influencer and ambassador involvement.
- Coordinate educational webinars, workshops, and awareness campaigns in partnership with healthcare professionals to promote evidence-based skin health and wellness information.
- Oversee the creation and management of the annual content calendar, ensuring alignment across campaigns, events, and community activities to support engagement goals.
- Direct event logistics and execution, ensuring smooth operations and positive experiences for members and partners alike.
- Monitor and analyze membership growth and engagement metrics, using data-driven insights to refine strategies and deliver monthly performance reports to leadership.
- Lead a team of two community engagement professionals, providing guidance, support, and performance management to achieve collective goals.
Skills
Davis Pharmaceutical Laboratories
Davis Pharma is a manufacturing and marketing firm dedicated for protecting people of Pakistan from tragic diseases and death. We directly import raw material and produce wide range of quality medicines and market it throughout Pakistan through our distributional and institutional network.
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