Social Media Marketing TikTok, Facebook, Instagram
Deep Shine Technical Services
Multiple Cities, Pakistan
Posted May 14, 2026 27 views
At Deep Shine Technical Services, the Social Media Marketing specialist plays a crucial role in crafting and executing effective marketing strategies across TikTok, Facebook, and Instagram platforms. This role requires managing and optimizing paid social media campaigns to elevate brand visibility, increase audience engagement, and drive measurable results. The ideal candidate has at least one year of experience, preferably with an e-commerce background, and leads a small team to achieve targeted marketing objectives. This position demands hands-on expertise in platform-specific ad managers and analytics tools to make data-driven decisions and continuously improve campaign performance.
The candidate will oversee a team of two, fostering collaboration and ensuring seamless coordination to maximize social media impact. The role involves analyzing performance metrics using various analytics platforms to generate actionable insights and reports for internal stakeholders. The marketing specialist will also target audiences effectively, manage campaign budgets, and innovate strategies to enhance return on investment. They will serve as a key driver in aligning social media efforts with the companys broader digital marketing goals and brand messaging.
Responsibilities
- Develop, implement, and optimize paid social media campaigns on TikTok, Facebook, and Instagram to meet company objectives.
- Manage and lead a team of two social media professionals to ensure the timely execution of campaigns and collaborative success.
- Utilize platform-specific advertising tools including Facebook Ads Manager, TikTok Ads Platform, and Instagram Sponsored Posts for campaign setup, monitoring, and optimization.
- Analyze audience behavior and engagement metrics to fine-tune targeting strategies and improve campaign effectiveness.
- Perform regular data analysis and reporting using Google Analytics, Facebook Insights, TikTok Analytics, and Instagram Insights to provide comprehensive campaign performance reports.
- Coordinate with e-commerce teams to integrate social media campaigns with online sales strategies, ensuring a cohesive customer experience.
- Identify new opportunities to increase social media presence and engagement through audience targeting and creative content strategies.
- Manage budgets and monitor paid media spend to maximize efficiency and meet campaign goals.
- Stay current with the latest social media advertising trends, tools, and best practices to maintain competitive advantage.
- Communicate campaign outcomes, strategies, and opportunities to senior management and relevant stakeholders.
Skills
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