Demand Generation Manager

We are seeking an experienced Demand Generation Manager to lead pipeline growth initiatives for Transcend Finance across key priority markets. This role involves translating go-to-market priorities, ideal customer profiles (ICPs), and target account strategies into cohesive demand generation programs. The successful candidate will collaborate closely with Product Marketing, Content, Creative, Field Marketing, Sales Development Representatives (SDRs), and Sales teams to drive measurable business outcomes.

Key Responsibilities

- Develop demand generation plans aligned with business and regional objectives to generate qualified opportunities and build pipeline.
- Create and maintain target account and contact lists based on defined ICPs, market segments, and buyer personas.
- Partner with Product Marketing to craft campaign briefs that align messaging, value propositions, offers, and use cases with buyer pain points.
- Collaborate with Content and Creative teams to produce campaign assets tailored to various stages of the buyer journey.
- Work alongside Field Marketing to design demand generation programs around webinars, industry events, and conferences, including pre- and post-event activations across multiple regions.
- Plan and execute integrated full-funnel campaigns leveraging paid media, email, organic channels, and relevant digital partner platforms.
- Coordinate with SDR and Sales teams on target account activation, lead handoff, follow-up, and progression into qualified opportunities.
- Utilize firmographic, intent, engagement, and account-level data to refine account selection, targeting, and prioritization.
- Manage campaign budgets effectively, optimizing investments across markets, campaigns, and channels based on performance and pipeline contribution.
- Track, analyze, and report key performance metrics such as MQLs, SALs, qualified meetings, opportunities, pipeline contribution, conversion rates, CAC, CPL, and ROI to regional business leadership.
- Continuously test and optimize audiences, messaging, offers, channels, and campaign tactics to improve conversion rates and pipeline performance.

Required Qualifications

- Minimum of 6 years’ experience in B2B demand generation, growth marketing, digital marketing, or account-based marketing.
- Proven experience in technology, SaaS, fintech, enterprise software, or other complex B2B environments.
- Deep understanding of integrated demand generation, account-based marketing, lead nurturing, paid media, email marketing, SEO/SEM, and event-driven demand generation.
- Strong knowledge of AI-enabled workflows and automation, with practical application in account research, data enrichment, segmentation, personalization, and campaign execution.
- Hands-on experience with CRM systems, marketing automation platforms, advertising tools, intent data, data enrichment, and sales intelligence technologies.
- Solid grasp of B2B sales funnels, attribution models, campaign analytics, pipeline reporting, and conversion optimization.
- Experience collaborating closely with Sales teams in enterprise B2B sales environments.
- Excellent analytical, project management, communication, and stakeholder management skills.

This role offers the opportunity to work at the intersection of marketing and sales, leveraging cutting-edge technology and data-driven strategies to accelerate business growth. If you are a strategic thinker with a passion for driving demand and pipeline in a dynamic B2B setting, this position at Transcend Finance is an excellent fit.