Demand Generation Specialist

Quality Vertex Integrated System Engineering Pvt, Ltd.

Karachi , Pakistan

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Posted 13 hours ago Report Job

We are seeking a Demand Generation Specialist to lead two interconnected areas: developing the SEO performance of geniuslogix.com from the ground up and building a comprehensive demand generation engine through content, directories, and campaigns that drive qualified interest in Genius Logix’s services. This role requires a hands-on approach, combining technical on-page SEO expertise with strategic thinking to convert traffic into a sales pipeline. You will work within an existing pillar-and-cluster content framework focused on five core service lines and manage an active directory and reputation program across platforms like Clutch, GoodFirms, and G2. While you won’t be starting from scratch, you will be responsible for maintaining, measuring, and continuously improving these efforts month over month.

Key Responsibilities

SEO Ownership
- Execute and expand the pillar-page and sub-page content architecture across service lines including Custom Software Development, ERP Integration, Cloud & DevOps, Cloud Migration & Modernization, and AI & Intelligent Automation. Focus will be on ERP integration, custom software, and migration & modernization based on current priorities.
- Manage on-page SEO elements such as titles, meta descriptions, internal linking, and schema markup, while coordinating technical SEO fixes with the development team.
- Conduct ongoing keyword research and content gap analysis targeting the US market, adjusting priorities as rankings and competition evolve.
- Monitor organic traffic, keyword rankings, and conversion rates from organic sources monthly, providing clear reports on performance.

Demand Generation
- Oversee and grow the company’s presence on B2B directories and marketplaces like Clutch, GoodFirms, and G2. This includes profile optimization, category selection, and review generation aligned with the existing monthly online reputation management (ORM) schedule.
- Design and implement campaigns such as content syndication, email nurturing, and paid promotions where appropriate to convert organic and directory traffic into qualified leads.
- Collaborate closely with sales teams to ensure Marketing Qualified Leads (MQLs) are properly qualified, tracked, and handed off, while closing the feedback loop on which channels generate pipeline.
- Own reporting that links top-of-funnel activities—including rankings, directory reviews, and published content—to actual leads and revenue impact.

Cross-Functional Collaboration
- Utilize case studies and portfolio materials to keep directory profiles and content pages up to date as new client projects are completed.
- Monitor competitor SEO and directory presence to identify positioning gaps and opportunities.
- Recommend and help prioritize marketing tools required for execution, such as SEO tools, listening platforms, and CRM tracking systems.

Required Qualifications
- 2 to 4+ years of hands-on experience in SEO and/or demand generation, preferably within B2B services or IT/software sectors.
- Proven expertise in on-page and technical SEO, keyword research, and content strategy, with direct involvement in execution rather than just reporting.
- Experience managing or growing presence on B2B review and directory platforms such as Clutch, G2, GoodFirms, or Capterra.
- Ability to independently manage a monthly execution calendar with clear, actionable reporting on results.
- Strong written English skills, comfortable creating or briefing SEO content tailored for a US audience.

Preferred Qualifications
- Familiarity with IT services, custom software development, or cloud consulting industries.
- Experience using HubSpot or similar CRM platforms for lead tracking and attribution.
- Basic knowledge of schema markup, Core Web Vitals, or conducting technical SEO audits.

Compensation and Work Location
The position offers a monthly salary range of Rs 50,000 to Rs 200,000. This is an in-person role requiring work from the company’s office location.