Google & Meta Ads Expert

Dentopia Marketing

Multiple Cities, Pakistan

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Dentopia Marketing is seeking a highly skilled Google & Meta Ads Expert with a minimum of five years of hands-on experience in paid advertising and performance marketing. The ideal candidate will demonstrate expert-level knowledge in managing Google Ads and Meta Ads campaigns, expertly handling medium to large advertising budgets, and delivering measurable return on investment. This role requires strong expertise in audience targeting, campaign setup, conversion tracking, and performance optimization using both Google and Meta advertising platforms. The candidate will be responsible for leading the strategic execution of advertising campaigns designed to support lead generation, customer acquisition, and retargeting initiatives, especially within regulated industries such as banking and financial services. This role demands a highly analytical thinker who is proficient in performance analysis, A/B testing, and budget management. The expert will work independently, craft detailed campaign reports, and communicate insights clearly to stakeholders, ensuring campaign objectives align with overall marketing strategies. The position requires a thorough understanding of tools such as Google Tag Manager, Google Analytics 4, Meta Pixel, and Conversions API, alongside the ability to optimize advertising campaigns by evaluating key performance indicators such as CPA, CPL, CAC, ROAS, and conversion rates. This role does not include team management but emphasizes strong individual ownership and accountability for campaign success.
Responsibilities

Design, implement, and manage comprehensive Google Ads campaigns across Search, Display, Performance Max, YouTube, and remarketing channels.
Develop and optimize Facebook and Instagram advertising campaigns using Meta Ads Manager, with a focus on lead generation, conversion, retargeting, and funnel-based campaign strategies.
Conduct detailed keyword research, audience targeting, bidding strategy development, and budget allocation to maximize advertising impact and efficiency.
Implement and maintain pixel tracking, Google Tag Manager configurations, Conversion APIs, and other tools to ensure accurate data collection and campaign attribution.
Continuously analyze campaign performance data, including metrics like CTR, CPC, CPA, conversion rates, and Quality Scores, to make informed optimizations and improve ROI and ROAS.
Perform regular A/B testing on ad creatives, landing pages, and campaign settings to enhance conversion rates and overall campaign effectiveness.
Prepare comprehensive reports that summarize campaign results, identify opportunities for improvement, and communicate actionable insights and strategies to clients and management.
Apply industry best practices and compliance considerations for banking and financial services marketing within regulated environments.
Manage multiple campaigns concurrently with meticulous attention to deadlines and detailed execution plans.
Stay updated on the latest trends, tools, and technologies in digital advertising to maintain an innovative and competitive approach.