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Job Description

We are looking to fill the position of Senior SEO/SEM. Applicant should have at least 1-2  years of experience. 

SEO Expert Responsibilities Include:

  • Optimizing the landing pages for search engine optimization/marketing
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

As an SEO Expert you are required to have the following skillset:

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM.

Job Details

Total Positions:
3 Posts
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gulberg 3, Lahore, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
1 Year
Apply Before:
Jul 09, 2021
Posting Date:
Jun 08, 2021
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DevPel

Information Technology · 11-50 employees - Lahore

DevPel is a leading IT company for Consulting Services, Call Center Solutions and Deployment of best of breed Software Solutions to top tier domestic and international customers. We are offering fully-fledged services for software development, call-centre solutions and engineering. Empowering effect ...Read More

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