Job Responsibilities:

  • Primary goal is to help grow Heritage’s brand’s influence, increase brand loyalty, and generate sales leads
  • Assist in Marketing initiatives as needed including deployment of B2C emails, creation of social communications such as Google, Bing Facebook, LinkedIn, YouTube, TikTok, Snapchat, and Twitter, instagram, youtube.
  • Must have SEO , SEM knowledge. Google fundamentals and Google advance certified a plus.
  • Work closely with the marketing team to optimize all Web assets with fresh content to align with the marketing calendar
  • Optimize copy for maximum deliverability and engagement, including open rates, click through, calls, conversion and sales
  • Evaluate trends, assess new data and keep up-to-date with the latest digital marketing techniques
  • Create and implement content, design, and video deliverables based on campaign requirements
  • Participate in brainstorming meetings and creative sessions
  • Create procedures to ensure all digital marketing is executed on time and on budget

Job Requirements:

  • Bachelor’s degree in marketing, communications, or equivalent experience
  • A minimum of 5 years’ digital experience, particularly with, but not limited to web, video, and emerging technologies
  • A solid understanding of written content, video, and web practices
  • Strong understanding of email and SMS/texting rules and regulations
  • Knowledge of SMS/text and email best practices, including targeted lists, subject lines, messaging, campaign tracking, and deliverability
  • Brilliant interpersonal and communication skills
  • Proven talent for ideation
  • Have direct experience with brand engagement across multichannel marketing models
  • Background knowledge of video including formatting and editing
  • Creative problem-solving skills and a solutions-focused mindset

About You:

  • You have a high attention to detail as your first nature.
  • You have the ability to multi-task and successfully work in a fast-paced, teamwork-centric, self-directed work environment
  • You have the ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives.
  • You love organization and operations, especially in a constantly evolving environment where changes are required
  • You take the initiative in handling projects and are adept in anticipating needs
  • You have a positive, committed, can-do attitude and flexible approach
  • You’re a self-starter who thrives on taking ownership of initiatives with limited oversight
  • You’re a great communicator who instills confidence in the marketing team, and the company overall
  • You have a solid working knowledge of Microsoft Office products, specifically Excel, Word, Outlook, and Teams

Job Details

Functional Area:
Total Positions:
2 Posts
Job Shift:
Hybrid Work Model
Job Type:
Job Location:
Johar Town, Lahore, Pakistan
No Preference
Minimum Education:
Degree Title:
Marketing, communications, or equivalent experience
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Mar 27, 2024
Posting Date:
Feb 26, 2024

Devtier Pakistan Private Ltd

Information Technology · 1-10 employees - Lahore

DevTier is an emerging Software development and Staff Augmentation company located in Lahore, Pakistan and USA.

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