We’re looking for a Google & Facebook Ads Manager to join our dynamic team in Lahore!
Responsibilities:
Manage and optimize Google Ads and Facebook Ads campaigns to drive traffic and conversions.
Conduct keyword research and refine targeting strategies for effective campaigns.
Handle product listings in Google Merchant Center (GMC) for e-commerce sites.
Monitor and report performance using Google Analytics and Meta Ads tools.
Perform A/B testing to enhance ad performance and landing pages.
Create compelling content for campaigns, ads, and marketing initiatives.
Write copy and manage content creation as part of advertising strategies.
Requirements:
Proven experience with Google Ads and Facebook Ads management.
Knowledge of Google Merchant Center and Facebook Business Suite.
Familiarity with Google Analytics, Google Tag Manager (GTM), and audience targeting techniques.
Experience installing and managing Facebook Pixels for tracking and optimizing conversions.
Ability to track customer journey activities such as page views, add-to-cart actions, and purchases.
Proficient in using AI tools to create campaign content.
Abilities:
Excellent communication skills and familiarity with tools like Slack, WhatsApp, and task management platforms such as Linear, Trello, ClickUp, or Jira.
Budget management expertise to create efficient campaigns delivering impactful results.
Collaborate with web developers to align campaigns with landing pages and tracking configurations.
Use tools like Canva, Figma, or similar to design creatives for campaigns.
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