Digital and Field Marketing Specialist

We are looking for a motivated Marketing Specialist to promote our pet food products through both physical and digital channels. The ideal candidate will focus primarily on field marketing efforts by engaging with pet clinics and superstores to boost product visibility and customer interaction. In addition to in-person outreach, this role involves supporting and expanding digital marketing campaigns to strengthen our online presence. The successful candidate will be proactive, collaborative, and committed to maintaining consistent brand messaging while representing the company professionally in all engagements.

Key Responsibilities
- Conduct field marketing and sales activities at pet clinics and superstores to increase product awareness and drive sales growth.
- Develop and implement targeted marketing strategies to engage key audiences with our pet food products.
- Support and assist in managing digital marketing campaigns, including social media platforms, to enhance brand visibility.
- Collaborate closely with team members to ensure consistent and effective brand communication across all marketing channels.
- Represent the brand professionally in all interactions, both in-person and online, contributing to overall business development.

Required Qualifications
- Strong marketing and communication skills with the ability to engage diverse audiences effectively.
- Proven experience in field sales or marketing, along with familiarity with digital marketing platforms.
- Ability to manage multiple marketing channels efficiently and adapt strategies based on market feedback.
- Minimum of 3 to 5 years of professional experience in marketing or related fields.

Preferred Qualifications and Benefits
- A passion for the pet food industry is highly desirable.
- The company provides fuel and travel expenses for field marketing activities.
- Performance-based bonuses are offered upon achieving sales targets.
- Salary is negotiable, starting from Rs60,000 per month, depending on experience and qualifications.
- The position offers a hybrid remote work arrangement based in Lahore.

This role is an excellent opportunity for a driven marketing professional who wants to contribute to a growing brand in the pet food sector by combining hands-on fieldwork with digital marketing expertise.