Digital Growth & E commerce Strategist

We are seeking a highly motivated Digital Growth & Strategy Manager to lead and expand our eCommerce operations across the USA and Canada. This role demands a strategic thinker who is equally capable of executing hands-on initiatives that drive measurable business growth. You will oversee SEO, UI/UX, design, and content teams, ensuring all strategies are aligned with conversion goals, pricing optimization, and performance outcomes. Additionally, you will support the restructuring and performance alignment of our Pakistan-based teams, playing a vital role in hiring and team development for current and future projects.

Key Responsibilities

- Develop a deep understanding of the company’s product portfolio and its market positioning in the USA and Canada.
- Create and implement integrated digital growth strategies that connect marketing, product positioning, pricing, and revenue objectives.
- Conduct thorough market and competitor analysis to uncover new growth opportunities.
- Lead SEO, UI/UX, and content teams with a strong focus on conversion optimization.
- Recommend pricing and promotional strategies informed by data insights and seasonal trends.
- Monitor key performance indicators (KPIs) and generate detailed reports focused on revenue, ROI, and growth metrics.
- Collaborate closely with management and international teams to ensure marketing efforts align with overall business goals.
- Take full ownership of growth outcomes, maintaining a business-first approach.

- Lead onboarding, evaluation, and alignment of team members transitioning from Talent Surge Management in Pakistan.
- Identify performance gaps and establish clear KPIs directly tied to business results.
- Participate actively in hiring for critical digital roles including SEO and UI/UX.
- Define team responsibilities, reporting lines, and performance expectations.
- Ensure all team activities contribute directly to revenue growth, conversions, and business objectives.
- Foster a culture of accountability, clarity, and high performance across Pakistan operations.

- Understand the impact of digital performance on sales and profit growth.
- Confidently lead multiple functions, aligning them towards measurable business outcomes.
- Utilize analytics, data insights, and testing to refine pricing, campaigns, and website strategies.
- Stay informed on the latest eCommerce and B2B trends in North America.
- Maintain a results-driven mindset, ensuring every initiative supports scalability and revenue growth.

- Demonstrate proficiency with digital tools such as GA4, Search Console, SEMrush, and Ahrefs.
- Possess a strong understanding of SEO, Conversion Rate Optimization (CRO), and analytics fundamentals.
- Experience working with CMS platforms like Magento, WordPress, or similar systems.
- Ability to interpret complex data and translate insights into actionable strategies.
- Skilled in A/B testing and performance measurement tools.

- Deliver measurable improvements in conversion rates, ROI, and overall business performance.
- Build and manage data-driven strategies that support sustainable long-term growth.
- Maintain transparent reporting and consistent communication with senior management.
- Continuously optimize marketing efficiency and effectiveness.
- Treat every project’s success as a personal commitment to the company’s growth.

Required Qualifications

- Over 10 years of experience in digital marketing, growth management, or performance marketing.
- Proven track record managing eCommerce or B2B projects targeting the USA and Canadian markets.
- Strong analytical, strategic thinking, and team leadership capabilities.
- Excellent communication and collaboration skills.
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Preferred Qualifications and Benefits

- Opportunity to lead growth initiatives for multiple international eCommerce brands.
- Collaborate with diverse teams across Canada, the USA, and India.
- Gain exposure to full-funnel growth strategies, advanced analytics, and pricing optimization.
- Competitive salary package with performance-based incentives.
- Clear career progression path with potential to advance into the Head of Digital Growth role based on results.

This is a full-time, in-person position offering a unique chance to drive impactful growth in a dynamic international environment.