Digital Insights Associate

Systems Limited is seeking a Digital Insights Associate – CRM Analytics to support the Canadian market by delivering actionable, data-driven insights. This role focuses on enhancing customer engagement, optimizing marketing efforts, and aiding strategic business decisions through effective analysis and reporting of digital and CRM data.

Key Responsibilities
- Analyze customer behavior, engagement trends, and audience segmentation to identify actionable insights and new business opportunities.
- Design, develop, and maintain dashboards, reports, and performance trackers to monitor key digital and CRM metrics.
- Support CRM campaign activities including planning, audience targeting, A/B testing, optimization, and post-campaign performance evaluation.
- Collaborate with cross-functional teams to translate complex datasets into clear, actionable recommendations that improve customer experience and campaign results.
- Identify emerging trends and areas for optimization across digital channels and CRM initiatives.
- Ensure data accuracy, consistency, and timely delivery of reports to facilitate informed decision-making.

Required Qualifications
- 1 to 4+ years of experience in Analytics, CRM Analytics, Marketing Analytics, Digital Analytics, or related fields.
- Strong proficiency in SQL for data extraction, transformation, and analysis.
- Practical experience with data visualization tools such as Power BI or Tableau.
- Familiarity with digital analytics platforms including Adobe Analytics, Google Analytics 4 (GA4), Content Square, Hotjar, or Microsoft Clarity.
- Experience working with CRM and marketing automation platforms like Salesforce, HubSpot, or Microsoft Dynamics.
- Excellent analytical and problem-solving skills with a keen attention to detail.
- Strong communication and stakeholder management abilities.
- Ability to effectively present insights and recommendations to both technical and non-technical audiences.
- Collaborative mindset and ability to thrive in a fast-paced, cross-functional environment.

This position offers the opportunity to work closely with diverse teams and contribute to data-driven marketing strategies that impact customer engagement and business growth. Candidates with a passion for analytics and digital marketing will find this role rewarding and challenging.