Digital Insights Associate

Systems Limited is seeking a Digital Insights Associate – CRM Analytics to support the Canadian market by delivering data-driven insights that enhance customer engagement, optimize marketing performance, and guide strategic business decisions. This role involves analyzing customer behavior and digital interactions to uncover actionable opportunities that drive business growth and improve campaign effectiveness.

Key Responsibilities

- Analyze customer behavior, engagement patterns, and audience segments to identify actionable insights and business opportunities.
- Design, develop, and maintain dashboards, reports, and performance trackers to monitor key digital and CRM metrics.
- Support CRM campaign planning, including audience targeting, A/B testing, optimization, and post-campaign performance analysis.
- Collaborate with cross-functional teams to translate complex data into clear, actionable recommendations that enhance customer experience and campaign outcomes.
- Identify trends, opportunities, and areas for optimization across digital channels and CRM initiatives.
- Ensure data accuracy, consistency, and timely reporting to support informed decision-making.

Required Qualifications

- 1 to 4+ years of experience in Analytics, CRM Analytics, Marketing Analytics, Digital Analytics, or a related field.
- Strong proficiency in SQL for data extraction, transformation, and analysis.
- Hands-on experience with data visualization tools such as Power BI or Tableau.
- Familiarity with digital analytics platforms, including Adobe Analytics, Google Analytics 4 (GA4), Content Square, Hotjar, or Microsoft Clarity.
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Microsoft Dynamics.
- Strong analytical and problem-solving skills with keen attention to detail.
- Excellent communication and stakeholder management abilities.
- Ability to present insights and recommendations effectively to both technical and non-technical audiences.
- Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.

This position offers the opportunity to work at the intersection of data analytics and marketing, contributing to impactful business strategies within a dynamic team. Candidates who are passionate about leveraging data to drive customer engagement and marketing success will find this role rewarding.