Digital marketer

AKES is an education-focused organization dedicated to enhancing learning outcomes and fostering community development in Gilgit-Baltistan and other regions. The organization prioritizes innovation, quality, and accessibility in its programs and services. Team members work closely with schools, educators, and community stakeholders to support the holistic growth of students. Joining AKES provides an opportunity to contribute to meaningful initiatives while advancing professional skills within a mission-driven environment.

Key Responsibilities
The Digital Marketer will be responsible for planning, executing, and optimizing online campaigns across social media, search engines, and other digital platforms to raise awareness of AKES programs and initiatives. Daily activities include managing social media accounts, creating and scheduling engaging content, monitoring campaign performance, and utilizing web analytics tools to measure and report outcomes. The role also involves designing and implementing lead generation campaigns, coordinating with internal teams to ensure consistent messaging, and recommending strategic improvements based on data insights. Maintaining brand consistency, staying updated with the latest digital marketing trends, and supporting broader communication and outreach efforts are essential components of this position.

Required Qualifications
Candidates must demonstrate strong skills in digital marketing and general marketing, with experience in planning and executing integrated online campaigns. Proficiency in social media marketing is required, including content creation, scheduling, community management, and platform-specific optimization. The ability to use web analytics tools to track performance, interpret data, and provide actionable recommendations is essential. Proven experience in lead generation, including designing and managing campaigns to attract and convert target audiences, is necessary. Strong written and verbal communication skills in English are required, while knowledge of Urdu and local languages is considered an advantage. The candidate should be able to work collaboratively with cross-functional teams and manage multiple projects and deadlines effectively. Familiarity with basic design tools such as Canva or Adobe Creative Suite and email marketing platforms is beneficial. A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is required. An interest in the education sector and a willingness to engage with local communities in Gilgit-Baltistan are important.

Preferred Qualifications and Benefits
While not mandatory, experience with graphic design and email marketing platforms will enhance the candidate’s effectiveness in this role. Working at AKES offers the chance to be part of a mission-driven organization that values innovation and community impact. The position provides a collaborative work environment where professional growth is encouraged through meaningful projects that contribute to educational development in the region. This full-time, on-site role is based in Gilgit-Baltistan, Pakistan, offering the opportunity to work directly within the communities served.

This role is ideal for a motivated digital marketing professional eager to apply their skills in a socially impactful setting and contribute to the advancement of education and community development.