Digital Marketer

The Edmentors Pvt Ltd is looking for a creative and results-driven Digital Marketer to join their team in Karachi. This full-time, on-site role focuses on enhancing the company’s digital presence, promoting educational services, and generating quality student leads. The ideal candidate will have 1 to 3 years of relevant experience and a passion for developing engaging content and effective marketing strategies that drive student inquiries and registrations.

Key Responsibilities

- Manage and maintain the company’s social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.
- Create engaging social media posts, stories, reels, promotional videos, and educational content tailored to the target audience.
- Plan, execute, and optimize digital marketing campaigns to promote study-abroad and educational counseling services.
- Run paid advertising campaigns using Meta Ads Manager, continuously monitoring and improving performance.
- Generate quality leads and increase student enquiries through targeted digital marketing strategies.
- Record, edit, and publish marketing reels, educational videos, and promotional content to enhance engagement.
- Develop and maintain monthly content calendars to ensure consistent and timely posting across platforms.
- Monitor campaign performance metrics such as audience engagement, reach, and lead conversion rates.
- Conduct research on competitors, market trends, and emerging opportunities to refine marketing approaches.
- Prepare regular performance reports and provide actionable recommendations for campaign improvements.

Required Qualifications

- Bachelor’s degree in Marketing, Media, Business, or a related field is preferred.
- Proven experience in digital marketing and social media management.
- Hands-on expertise with Meta Ads Manager and managing paid social media campaigns.
- Proficiency in design and video-editing tools such as Canva, CapCut, or Adobe Premiere Pro.
- Strong understanding of lead generation techniques, audience targeting, and digital marketing analytics.
- Excellent creative, communication, and analytical skills.
- A portfolio showcasing previous marketing campaigns or content is advantageous.

Preferred Qualifications and Benefits

We are seeking a proactive and creative professional who can develop impactful marketing strategies and produce engaging content that boosts the company’s online visibility and student registrations. The role offers a competitive starting salary from Rs40,000 per month and requires working on-site in Karachi.

This position provides an excellent opportunity for a motivated digital marketer to grow their career within the education sector while contributing to meaningful student engagement and business growth.