Digital Marketing Analyst (Reporting & Analysis)

This role focuses on managing and analyzing reporting systems related to Sierra AI Bot, Salesforce, and other marketing platforms to support business decision-making and optimize campaign performance. The candidate will be responsible for developing dashboards, conducting deep-dive analyses, maintaining data accuracy, and collaborating across teams to ensure alignment of reporting standards. The position requires strong technical skills in data tools and marketing platforms, along with the ability to translate complex data into actionable insights.

Key Responsibilities

- Manage and analyze Sierra AI Bot performance metrics including call volumes, transfers, intents, monitors, close rates, RGUs, and overall conversion performance.
- Develop and maintain Sierra reporting dashboards to track trends, identify performance gaps, and support ongoing bot optimization and business strategies.
- Maintain and update Salesforce data to ensure high accuracy and completeness.
- Design and build automated daily, weekly, and monthly performance reports and interactive dashboards for key marketing metrics.
- Monitor marketing progression through various touchpoints such as TFN and ZIP code data, preparing data-driven feedback for continuous improvement.
- Conduct deep-dive quantitative analyses to investigate performance anomalies, lead response times, and affiliate performance.
- Perform routine data audits within Salesforce to update missing ad costs, pricing information, and correct discrepancies.
- Analyze Sierra AI campaign models and provide recommendations to optimize future lead generation and conversion volumes.
- Present complex data insights through clear visual reports and summaries to support management decision-making.
- Maintain standard operating procedures (SOPs), metric definition guides, and workflows related to reporting and analysis.
- Extract and analyze marketing data across paid and organic channels.
- Collaborate cross-functionally with Sales Operations, Telecom, Finance, and Technology teams to align reporting metrics and standards.
- Demonstrate proficiency in Microsoft Excel, SQL, and other business intelligence tools.

Required Qualifications

- Bachelor’s degree in Computer Science, Business Administration, or a related field.
- 1-2 years of experience with a reputable firm in a similar reporting or analytical role.
- Strong reporting and analysis skills with hands-on experience in MS Excel, Google Sheets, and data visualization tools.
- Technical knowledge of digital media platforms and marketing analytics.

Preferred Qualifications and Benefits

- Master’s degree in Computer Science, Business, or a related discipline is preferred.
- At least 1 year of experience or technical know-how of digital media platforms such as Google Ads, Bing Ads, Meta Ads, Google Analytics, Data Studio, and Power BI.
- Expertise in advanced data tools and ability to translate complex datasets into actionable business insights.

This position offers the opportunity to work in a dynamic environment where data-driven decision-making plays a critical role in marketing and operational success. The candidate will engage with multiple departments, enhancing cross-functional collaboration and contributing to the optimization of AI-driven marketing campaigns.