Digital Marketing (Design and Development) professional

We are looking for a talented Digital Marketing Specialist to design and implement digital marketing strategies that support our organizational goals. This role focuses on managing social media channels, digital campaigns, and online promotions to boost brand visibility and engagement. The successful candidate will create and coordinate engaging content across multiple digital platforms, track trends and campaign performance, and maintain the organization’s website to ensure it remains accurate and fully functional. Collaboration with various internal teams and external vendors is essential to deliver timely, professional, and brand-aligned digital content.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies that align with organizational objectives.
- Manage social media platforms, digital campaigns, and online promotional activities to maximize audience reach and engagement.
- Create, coordinate, and publish compelling content for social media, websites, and other digital channels.
- Monitor digital trends, audience engagement, and campaign performance metrics to guide strategy adjustments.
- Prepare regular reports on digital marketing activities, including reach, engagement, and overall results.
- Maintain and update the organization’s website, ensuring content accuracy, timeliness, and functionality.
- Upload and refresh website pages, images, announcements, news, and other relevant materials promptly.
- Keep detailed records of campaigns, content calendars, website updates, and performance analytics.
- Collaborate with internal departments to gather necessary information and ensure timely publication of digital content.
- Adhere to confidentiality policies and organizational approval procedures for all digital materials.
- Ensure all published content is accurate, professional, and approved by appropriate authorities.
- Monitor website performance, including links and forms, and coordinate with IT or external vendors to resolve technical issues.
- Maintain compliance with organizational branding and communication standards across all digital content.
- Design and update layouts, banners, graphics, and other visual elements to create a user-friendly, responsive, and visually appealing online presence consistent with brand guidelines.
- Perform basic design and content updates using website management and CMS tools.
- Optimize content and visuals for usability and search engine visibility.
- Support the development of new web pages and digital platforms as needed.
- Create creative graphics, presentations, banners, and digital promotional materials.
- Coordinate photography, video, and other media production as required.
- Ensure consistency in the organization’s visual identity across all digital platforms.
- Review and proofread digital content before publication to maintain quality and accuracy.
- Track website traffic, social media engagement, and digital campaign performance.
- Analyze digital data and provide actionable recommendations for continuous improvement.

Required Qualifications

- Proven experience in digital marketing, social media management, and website maintenance.
- Strong skills in content creation, graphic design, and digital campaign coordination.
- Proficiency with website management systems (CMS) and basic design software.
- Ability to analyze digital metrics and produce insightful reports.
- Excellent communication and collaboration skills to work effectively with multiple departments and external partners.
- High attention to detail and commitment to confidentiality and organizational standards.
- Strong organizational skills to manage multiple projects, content calendars, and reporting requirements.

Preferred Qualifications and Benefits

- Experience with SEO best practices and digital marketing analytics tools.
- Knowledge of photography and video production coordination.
- Ability to work onsite at the designated location to facilitate close collaboration with internal teams.

This position offers a valuable opportunity to significantly enhance the organization’s digital presence and marketing success through creative and strategic initiatives.