Digital Marketing Executive (Android Applications)

Funsol Technologies (Pvt). Ltd

Islamabad , Pakistan

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Posted 2 days ago 24 views Report Job

Funsol Technologies is looking for a motivated Digital Marketing Executive with 1.5 to 3 years of experience to enhance user acquisition and improve the performance of our Android applications. The successful candidate will use their knowledge of Google Ads App Campaigns, App Store Optimization (ASO), and mobile analytics to develop effective marketing strategies that maximize return on investment. This role offers the opportunity to work within a forward-thinking team focused on expanding our digital footprint and engaging users in meaningful ways.

Key Responsibilities:
- Develop and implement user acquisition campaigns for Android apps through Google Ads, targeting key metrics such as Cost Per Install (CPI), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
- Conduct competitor analysis and run A/B tests to continuously refine marketing approaches and boost campaign effectiveness.
- Monitor and analyze campaign performance using tools like Firebase Analytics and AppsFlyer or Adjust, delivering actionable insights to optimize results.
- Manage digital marketing budgets efficiently to ensure optimal allocation of resources and achievement of business goals.
- Collaborate closely with product and development teams to ensure marketing efforts align with app features and enhance user experience.
- Execute App Store Optimization strategies to increase app visibility and drive organic downloads on the Google Play Store.
- Apply cohort and funnel analysis techniques to understand user behavior, improving subscription models and in-app purchase strategies.
- Keep abreast of the latest trends in mobile marketing and Android privacy regulations to maintain compliance and adopt best practices.

Required Qualifications:
- 1.5 to 3 years of experience in digital marketing, specifically focused on mobile app user acquisition.
- Proven expertise in managing Google Ads App Campaigns and familiarity with key performance indicators like CPI, CPA, and ROAS.
- Hands-on experience with App Store Optimization (ASO) to enhance app discoverability and organic growth.
- Strong analytical skills with experience using mobile analytics platforms such as Firebase Analytics, AppsFlyer, or Adjust.
- Ability to conduct competitor research and A/B testing to improve campaign outcomes.
- Budget management skills to optimize marketing spend effectively.
- Excellent collaboration skills to work with cross-functional teams including product and development.

Preferred Qualifications and Benefits:
While not explicitly stated, candidates who stay updated on mobile marketing innovations and Android privacy policies will have a distinct advantage. Joining Funsol Technologies means becoming part of an innovative environment where your contributions directly impact the growth and success of our digital products.

This role is ideal for a results-driven marketer eager to apply their skills in a dynamic setting and grow alongside a company focused on cutting-edge mobile technology.