Digital Marketing Executive (Android Applications)

Funsol Technologies (Pvt). Ltd

Islamabad , Pakistan

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Posted 10 hours ago 1 views Report Job

Funsol Technologies is looking for a motivated Digital Marketing Executive with 1.5 to 3 years of experience to enhance user acquisition and improve the performance of our Android applications. The successful candidate will utilize their skills in Google Ads App Campaigns, App Store Optimization (ASO), and mobile analytics to develop and optimize marketing strategies that maximize return on investment. This role offers the opportunity to work within an innovative team focused on expanding our digital footprint and engaging users effectively.

Key Responsibilities
- Develop and implement user acquisition campaigns for Android apps using Google Ads, with a focus on key performance indicators such as Cost Per Install (CPI), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
- Conduct competitor analysis and perform A/B testing to continuously refine marketing strategies and improve campaign outcomes.
- Monitor and analyze campaign performance using tools like Firebase Analytics and AppsFlyer or Adjust, providing data-driven insights to optimize marketing efforts.
- Manage digital marketing budgets efficiently to ensure optimal allocation of resources and achievement of campaign goals.
- Collaborate closely with product and development teams to align marketing initiatives with app features and enhance the overall user experience.
- Implement App Store Optimization techniques to increase app visibility and drive organic downloads on the Google Play Store.
- Use cohort and funnel analysis to understand user behavior, optimizing strategies for subscriptions and in-app purchases.
- Stay informed about the latest mobile marketing trends and Android privacy regulations to maintain compliance and adopt best practices.

Required Qualifications
- 1.5 to 3 years of experience in digital marketing, specifically focused on mobile app user acquisition.
- Proven expertise in managing Google Ads App Campaigns and App Store Optimization.
- Strong analytical skills with experience using mobile analytics platforms such as Firebase Analytics, AppsFlyer, or Adjust.
- Ability to conduct competitor research, A/B testing, and data-driven decision-making.
- Experience managing marketing budgets and optimizing spend for maximum ROI.
- Familiarity with cohort and funnel analysis to drive user engagement and monetization strategies.
- Knowledge of Android app ecosystem and privacy regulations.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with a passion for mobile marketing innovation and a collaborative mindset will thrive in this role. Joining Funsol Technologies means becoming part of a forward-thinking team dedicated to growth and digital excellence. The role offers opportunities for professional development and the chance to make a significant impact on the company’s digital marketing success.

This position is ideal for a results-oriented marketer eager to apply their skills in a dynamic environment and contribute to the expansion of Android app user bases through strategic and data-driven marketing initiatives.