Digital Marketing Executive (Android Apps)

Funsol Technologies (Pvt). Ltd

Islamabad , Pakistan

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Funsol Technologies is looking for a motivated Digital Marketing Executive with 1.5 to 3 years of experience to enhance user acquisition and boost the performance of our Android applications. The successful candidate will utilize their skills in Google Ads App Campaigns, App Store Optimization (ASO), and mobile analytics to develop and optimize marketing strategies that maximize return on investment. This role offers an exciting opportunity to work within an innovative team focused on expanding our digital footprint and engaging users effectively.

Key Responsibilities

- Develop and implement user acquisition campaigns for Android apps using Google Ads, targeting key performance metrics such as Cost Per Install (CPI), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
- Conduct competitor analysis and perform A/B testing to continuously refine marketing strategies and improve campaign outcomes.
- Monitor and analyze campaign performance using tools like Firebase Analytics and AppsFlyer or Adjust, delivering actionable insights to optimize marketing efforts.
- Manage budget allocation for digital marketing activities to ensure efficient use of resources and achievement of campaign goals.
- Collaborate closely with product and development teams to align marketing initiatives with app features and enhance user experience.
- Implement App Store Optimization techniques to increase app visibility and drive organic downloads on the Google Play Store.
- Use cohort and funnel analysis to understand user behavior and optimize subscription models and in-app purchase strategies.
- Stay informed about the latest mobile marketing trends and Android privacy regulations to maintain compliance and adopt best practices.

Required Qualifications

- 1.5 to 3 years of hands-on experience in digital marketing, specifically focused on mobile app marketing.
- Proven expertise in managing Google Ads App Campaigns with a strong track record of achieving CPI, CPA, and ROAS targets.
- Experience with App Store Optimization (ASO) to improve app ranking and organic user acquisition.
- Proficiency in mobile analytics platforms such as Firebase Analytics, AppsFlyer, or Adjust for tracking and optimizing campaign performance.
- Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.
- Familiarity with cohort and funnel analysis techniques to drive user engagement and monetization.
- Good understanding of Android privacy policies and mobile marketing compliance requirements.
- Ability to work collaboratively with cross-functional teams including product and development.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with additional experience in subscription and in-app purchase optimization, as well as a passion for staying current with mobile marketing innovations, will be highly valued. Joining Funsol Technologies means becoming part of a forward-thinking environment where your contributions directly impact the growth and success of our digital products.

This role is ideal for a results-driven marketer eager to apply their skills in a fast-paced, technology-focused company. If you are passionate about mobile marketing and user acquisition, this position offers a rewarding opportunity to advance your career.