Digital Marketing Executive (Android Apps)

Funsol Technologies (Pvt). Ltd

Islamabad , Pakistan

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Funsol Technologies is looking for a motivated Digital Marketing Executive with 1.5 to 3 years of experience to enhance user acquisition and improve the performance of our Android applications. The successful candidate will apply their skills in Google Ads App Campaigns, App Store Optimization (ASO), and mobile analytics to develop and optimize marketing strategies that maximize return on investment. This role offers the opportunity to work within an innovative team focused on expanding our digital footprint and engaging users effectively.

Key Responsibilities:
- Develop and implement user acquisition campaigns for Android apps using Google Ads, with a focus on key performance indicators such as Cost Per Install (CPI), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
- Conduct competitor analysis and perform A/B testing to continuously refine marketing strategies and improve campaign outcomes.
- Monitor and analyze campaign performance metrics using tools like Firebase Analytics and AppsFlyer or Adjust, providing actionable insights to optimize marketing efforts.
- Manage budget allocation for digital marketing activities, ensuring resources are used efficiently to meet campaign goals.
- Collaborate closely with product and development teams to ensure marketing initiatives align with app features and enhance user experience.
- Implement App Store Optimization strategies to increase app visibility and drive organic downloads on the Google Play Store.
- Use cohort and funnel analysis to understand user behavior and optimize strategies for subscriptions and in-app purchases.
- Stay informed about the latest mobile marketing trends and Android privacy regulations to maintain compliance and apply effective marketing practices.

Required Qualifications:
- 1.5 to 3 years of experience in digital marketing, specifically with mobile app user acquisition.
- Proven expertise in managing Google Ads App Campaigns and App Store Optimization.
- Strong analytical skills with experience using mobile analytics platforms such as Firebase Analytics, AppsFlyer, or Adjust.
- Ability to conduct competitor research and A/B testing to improve campaign performance.
- Experience managing digital marketing budgets and optimizing spend for maximum ROI.
- Familiarity with cohort and funnel analysis to interpret user behavior and optimize monetization strategies.
- Knowledge of Android app marketing best practices and privacy regulations.

Preferred Qualifications and Benefits:
While not explicitly stated, candidates with a background in collaborating with cross-functional teams and a passion for staying updated on emerging mobile marketing trends will be well-suited for this role. Joining Funsol Technologies offers the chance to work in a forward-thinking environment where innovation and growth are prioritized.

This position is ideal for a results-driven marketer eager to make a significant impact on the growth of Android applications through data-driven strategies and creative marketing solutions.