Digital Marketing Executive - Android

Funsol Technologies (Pvt). Ltd

Islamabad , Pakistan

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Posted 15 hours ago 1 views Report Job

Funsol Technologies is looking for a talented Digital Marketing Executive with 1.5 to 3 years of experience specializing in user acquisition for Android games. The ideal candidate will have hands-on expertise in managing Google Ads App Campaigns and a strong understanding of gaming-specific key performance indicators (KPIs). This role offers an exciting opportunity to work within a dynamic team focused on driving growth and enhancing the marketing strategies of our innovative gaming portfolio.

Key Responsibilities:
- Develop and implement user acquisition campaigns for Android games, efficiently managing budgets and leveraging Google Ads App Campaigns.
- Monitor and analyze gaming KPIs, including player funnel metrics, to optimize marketing strategies and boost user engagement.
- Perform App Store Optimization (ASO) to improve the visibility and download rates of games on the Google Play Console.
- Conduct A/B testing on creative assets to identify the most effective marketing approaches for driving user acquisition.
- Utilize tools such as Firebase Analytics, AppsFlyer, and Adjust to track campaign performance and prepare detailed performance reports.
- Collaborate closely with game developers to ensure marketing efforts align with game features and updates, maintaining consistent messaging.
- Conduct market research to stay informed about mobile gaming trends, monetization models, and localization strategies for diverse audiences.
- Apply knowledge of various game genres to tailor campaigns that resonate with target demographics and enhance player retention.

Required Qualifications:
- 1.5 to 3 years of experience in digital marketing with a focus on user acquisition for Android games.
- Proven expertise in managing Google Ads App Campaigns.
- Strong analytical skills with the ability to interpret gaming KPIs and player funnel data.
- Experience with App Store Optimization (ASO) on the Google Play Console.
- Proficiency in using Firebase Analytics, AppsFlyer, and Adjust for campaign tracking and reporting.
- Ability to conduct A/B testing and optimize creative marketing assets.
- Good understanding of mobile gaming trends, monetization strategies, and localization.
- Strong communication skills to collaborate effectively with cross-functional teams, especially game developers.

Preferred Qualifications and Benefits:
Candidates with a deep passion for gaming and familiarity with different game genres will find this role particularly rewarding. The position offers the chance to work in a fast-paced, innovative environment where your contributions directly impact the growth and success of exciting gaming projects. Joining Funsol Technologies means becoming part of a forward-thinking team dedicated to pushing the boundaries of mobile gaming marketing.

If you are driven by data, passionate about gaming, and eager to contribute to a growing portfolio of Android games, this role provides an excellent platform to advance your career in digital marketing.