Posted 6 days ago 14 views
Funsol Technologies is looking for a motivated Digital Marketing Executive with 1.5 to 3 years of experience to enhance user acquisition and improve the performance of our Android applications. The successful candidate will apply their knowledge of Google Ads App Campaigns, App Store Optimization (ASO), and mobile analytics to develop and optimize marketing strategies that maximize return on investment. This role offers the opportunity to work within an innovative team focused on expanding our digital footprint and engaging users effectively.
Key Responsibilities
- Develop and implement user acquisition campaigns for Android apps using Google Ads, with a strong focus on key performance indicators such as Cost Per Install (CPI), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
- Conduct comprehensive competitor research and perform A/B testing to continuously refine marketing strategies and enhance campaign effectiveness.
- Monitor and analyze marketing performance metrics through tools like Firebase Analytics and AppsFlyer or Adjust, providing actionable insights to optimize ongoing campaigns.
- Manage budget allocation for digital marketing efforts, ensuring resources are used efficiently to meet targeted goals.
- Collaborate closely with product and development teams to ensure marketing initiatives align with app features and improvements in user experience.
- Implement App Store Optimization (ASO) techniques to increase app visibility and drive organic downloads on the Google Play Store.
- Use cohort and funnel analysis to gain insights into user behavior, optimizing subscription models and in-app purchase strategies.
- Stay informed about the latest trends in mobile marketing and Android privacy regulations to maintain compliance and apply best practices.
Required Qualifications
- 1.5 to 3 years of hands-on experience in digital marketing, specifically focused on Android app user acquisition.
- Proven expertise in managing Google Ads App Campaigns and executing App Store Optimization strategies.
- Strong analytical skills with experience using mobile analytics platforms such as Firebase Analytics, AppsFlyer, or Adjust.
- Ability to interpret data and translate insights into actionable marketing strategies.
- Experience in budget management and optimizing marketing spend for maximum ROI.
- Familiarity with cohort and funnel analysis techniques to understand user engagement and monetization.
- Good communication skills and the ability to work collaboratively with cross-functional teams.
Preferred Qualifications and Benefits
- Knowledge of current Android privacy policies and regulations is highly desirable.
- Experience with A/B testing and competitor analysis tools.
- Exposure to subscription-based monetization models and in-app purchase optimization.
- Opportunity to work in a dynamic and innovative environment focused on digital growth.
- Chance to contribute directly to the success and expansion of popular Android applications.
This role is ideal for a results-driven digital marketer eager to leverage data and creativity to grow app user bases and improve campaign performance. Join Funsol Technologies to be part of a forward-thinking team dedicated to digital innovation.
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Funsol Technologies (Pvt). Ltd
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