Digital Marketing Executive

Evergreen Power is seeking a motivated and hands-on Digital Marketing Executive to enhance and manage our social media presence, develop engaging content, execute paid advertising campaigns, and improve the search visibility of our website. This role is ideal for someone with practical experience in digital marketing who is eager to grow into a more senior position within the marketing team. The successful candidate will also be responsible for maintaining an up-to-date lead tracking system and supporting various online marketing initiatives.

Key Responsibilities

- Develop and maintain a weekly or monthly content plan in collaboration with management.
- Write engaging captions, ad copy, short video scripts, and blog articles.
- Design graphics, reels, and short videos using tools such as Canva and CapCut.
- Ensure all content follows brand guidelines to maintain a consistent look and tone.
- Schedule and post content across multiple platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Respond promptly to comments, messages, and inquiries from the audience.
- Monitor trending content and competitor activities to generate new ideas.
- Set up, manage, and optimize paid ad campaigns on Facebook, Instagram, TikTok, and Google Ads.
- Track ad performance metrics such as reach, clicks, and cost per lead, making adjustments to improve results.
- Conduct keyword research relevant to Evergreen Power’s services and target audience.
- Optimize website pages and blog posts by improving titles, meta descriptions, headings, image alt text, and internal linking.
- Produce SEO-friendly blog content on a consistent schedule.
- Manage the Google Business Profile by posting updates, uploading photos, and responding to reviews.
- Use Google Analytics and Google Search Console to monitor website traffic and search rankings.
- Address basic on-page website issues such as broken links, slow-loading pages, and missing tags, or escalate them to the web developer.
- Build basic backlinks through directories, guest posts, and partnerships.
- Update the lead sheet daily by adding leads generated from ads, forms, the website, and messages.

Required Qualifications

- Between 6 to 12 months of experience in digital or social media marketing.
- Proficiency with Meta Ads Manager (Facebook and Instagram), with basic knowledge of TikTok Ads and Google Ads platforms.
- Foundational understanding of on-page SEO and familiarity with tools like Google Search Console, Google Analytics, and keyword research tools.
- A good creative eye for content and design.
- Basic skills in graphic and video editing tools such as Canva and CapCut.
- Comfortable working with Google Sheets or Excel for data management.
- Strong organizational skills, reliability, and the ability to meet daily and weekly deadlines consistently.

Preferred Qualifications and Benefits

- Certifications such as Google Ads, Google Analytics, or Meta Blueprint are advantageous.
- Basic photography or video shooting skills are a plus.
- A portfolio or samples of previous work including campaigns, articles, or social media pages is highly desirable.

Evergreen Power offers a competitive monthly salary ranging from Rs. 30,000 to Rs. 45,000. The role provides excellent hands-on learning and growth opportunities within the marketing field. Additionally, medical insurance coverage up to Rs. 300,000 is included.

This position is based at Ahmed Center, I-8 Markaz, Islamabad, and requires in-person attendance.