Digital Marketing Executive

We are seeking a motivated Digital Marketing Executive to join our team and support our online presence across multiple platforms. The ideal candidate will be responsible for managing social media channels, executing both paid and organic campaigns, and creating engaging content to enhance brand visibility. This role involves close collaboration with various teams to coordinate digital promotions, product launches, and marketing events, while continuously monitoring campaign performance and market trends to drive growth.

Key Responsibilities

- Manage and maintain social media platforms including Facebook, Instagram, LinkedIn, YouTube, and TikTok.
- Plan, develop, and execute paid and organic digital marketing campaigns to meet business objectives.
- Create and coordinate social media posts, graphics, short videos, and website content to engage target audiences.
- Monitor and respond promptly to social media comments and messages, ensuring active audience engagement.
- Coordinate digital promotions, product launches, and marketing events to maximize reach and impact.
- Maintain and update the company website and landing pages to ensure content is current and relevant.
- Execute email marketing campaigns and manage CRM communications to nurture customer relationships.
- Track and analyze campaign performance using tools such as Google Analytics 4 (GA4), Meta Ads Manager, and other analytics platforms.
- Prepare regular reports on marketing performance to inform strategy and decision-making.
- Stay updated on digital marketing trends, market insights, and competitor activities to identify new growth opportunities.

Required Qualifications

- Bachelor’s degree in Marketing, Mass Communication, or a related field.
- Experience ranging from freshers to 2 years in digital marketing, including internships.
- Proficient knowledge of social media management, content creation, SEO, and paid advertising strategies.
- Familiarity with digital marketing tools such as Meta Business Suite, Google Ads, GA4, Canva, and CapCut.
- Strong communication skills, creativity, and analytical abilities to effectively execute campaigns and interpret data.

Preferred Qualifications and Benefits

- Knowledge or experience in the automotive or electric vehicle (EV) industry is considered an advantage.

This role offers an excellent opportunity to grow within a dynamic environment, working on diverse digital marketing initiatives that contribute directly to the company’s success. If you are passionate about digital marketing and eager to develop your skills in a fast-paced industry, we encourage you to apply.