Yuni Rides is looking for a committed Digital Marketing Executive to join its growing marketing team in Karachi. This full-time, onsite position is based in Gulistan-e-Johar and offers a unique opportunity for a marketing professional skilled in managing digital campaigns, driving lead generation, and enhancing online visibility. The role focuses on supporting business growth through data-driven strategies and requires working from Monday to Saturday, 9:00 PM to 6:00 AM.
Key Responsibilities
Plan, execute, and optimize digital marketing campaigns across multiple channels to ensure maximum reach and engagement. Manage and monitor Google Ads and Meta Ads campaigns, continuously improving performance and return on investment. Implement SEO and SEM strategies aimed at increasing search engine visibility and driving organic traffic to the website. Develop and oversee social media marketing campaigns to strengthen brand presence and audience interaction. Create content strategies that support brand awareness and lead generation objectives. Regularly track and analyze campaign performance, preparing detailed reports to inform decision-making. Manage email marketing campaigns and marketing automation processes to nurture leads and enhance customer engagement. Identify opportunities to improve conversion rates and overall marketing ROI. Leverage AI-powered marketing tools and workflows to boost efficiency and optimize campaign outcomes.
Required Qualifications
A bachelor’s degree in Marketing, Business Administration, Media Studies, or a related discipline is essential. Candidates should have between 2 to 4 years of experience in digital marketing roles. Strong expertise in Google Ads, Meta Ads, SEO, SEM, and social media marketing is required. Proficiency in marketing analytics and reporting tools is necessary to evaluate campaign success accurately. A solid understanding of lead generation techniques and conversion optimization strategies is important. Excellent communication and organizational skills are expected to manage multiple projects effectively. The ability to work independently and meet deadlines in a fast-paced environment is crucial.
Preferred Qualifications and Benefits
Experience with AI tools such as ChatGPT and other AI-powered marketing platforms is highly desirable. Familiarity with marketing automation tools and AI-driven campaign optimization will be considered an advantage. Candidates with experience working with international clients or US-based businesses will be preferred. The position offers a competitive monthly salary ranging from Rs50,000 to Rs70,000. Working at Yuni Rides provides an opportunity to be part of a dynamic, growth-oriented company that values innovation and professional development.
This role requires onsite presence in Karachi during evening and night hours, directly contributing to the company’s marketing initiatives. Qualified professionals who are ready to take on this challenge are encouraged to apply. Only shortlisted candidates will be contacted for the next steps.