Digital Marketing Executive

WAManager.io is seeking a motivated and results-oriented Digital Marketing Executive with 1 to 2 years of practical experience in digital marketing. The ideal candidate will have hands-on expertise in social media marketing, paid advertising, lead generation, content planning, and campaign optimization. This role requires a proactive individual who can manage multiple digital channels effectively and contribute to the overall growth and brand awareness of the company.

Key Responsibilities
- Manage social media platforms including Facebook, Instagram, LinkedIn, and others.
- Plan, schedule, and publish engaging content across social media channels.
- Create and manage Meta Ads campaigns to drive targeted traffic and conversions.
- Monitor and optimize advertising performance to maximize ROI.
- Generate qualified leads through well-executed digital marketing campaigns.
- Write compelling ad copy, captions, and promotional content tailored to different platforms.
- Collaborate with designers to develop creative assets for social media and advertising.
- Track engagement, respond to inquiries, and analyze campaign responses.
- Prepare basic marketing performance reports to inform strategy adjustments.
- Assist with Google Ads campaigns to support broader advertising efforts.
- Conduct competitor and market research to identify trends and opportunities.
- Support initiatives aimed at increasing brand awareness and online presence.

Required Qualifications
- 1 to 2 years of experience in digital marketing roles.
- Proficient in using Meta Ads Manager for campaign creation and management.
- Experience specifically with Facebook and Instagram marketing strategies.
- Understanding of lead generation tactics and campaign execution.
- Basic knowledge of Google Ads platform.
- Familiarity with analytics tools and ability to generate simple reports.
- Strong written communication skills with the ability to create engaging marketing content.
- Creative mindset with a proactive approach to problem-solving.
- Ability to work independently as well as collaboratively within a team environment.

Preferred Qualifications and Benefits
- Basic graphic design skills, preferably using Canva.
- Experience with WordPress content management.
- Knowledge of SEO best practices.
- Familiarity with Google Analytics and Google Tag Manager.
- Background in SaaS or software marketing is an advantage.

Job Details
- Salary: PKR 30,000 to 35,000 per month
- Working Hours: 10:00 AM to 7:00 PM
- Location: Davis Road, Lahore
- Employment Type: Full-Time, On-Site

This position offers an excellent opportunity for a digital marketing professional looking to grow their skills in a dynamic environment. The role demands creativity, attention to detail, and a strong commitment to achieving measurable results. Candidates who thrive in fast-paced settings and enjoy working with diverse digital tools will find this role rewarding.