Digital Marketing Executive (Paid Ads & Social Media)

Excellence Training Centre (ETC) / Capital Institute for Career Development (CICD), a well-established private training provider in Qatar with over 14 years of industry experience, is looking for a results-driven Digital Marketing Executive. This fully remote role involves planning, executing, and optimizing paid advertising campaigns primarily on Meta Ads (Facebook and Instagram) and Google Ads. The ideal candidate will have a solid understanding of digital advertising strategies, audience segmentation, and campaign performance analysis to deliver measurable business results. This position offers the chance to work with a reputable organization known for its collaborations with leading Qatari institutions.

Key Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads to achieve marketing objectives.
- Continuously monitor campaign performance and implement data-driven adjustments to improve click-through rates, conversion rates, lead quality, and return on advertising spend (ROAS).
- Conduct thorough audience research, define target segments, and apply effective targeting and retargeting strategies.
- Develop and execute lead generation initiatives aimed at acquiring qualified leads and driving conversions.
- Manage advertising budgets efficiently, ensuring optimal allocation and monitoring of expenditures.
- Oversee social media channels by scheduling content, maintaining pages, and engaging with the audience to enhance brand presence.
- Coordinate content creation efforts, including ideation, caption writing, and ensuring consistency with brand identity and marketing goals.
- Track and report on key campaign metrics, identify trends, and recommend improvements based on data analysis.
- Conduct market research to stay updated on competitors, advertising trends, audience behavior, and platform changes.
- Prepare regular performance reports detailing campaign outcomes, budget utilization, lead generation, and strategic recommendations.

Required Qualifications
- At least 1 year of professional experience in digital marketing, specifically in managing paid advertising campaigns.
- Proven hands-on experience with Meta Ads Manager and Google Ads, including campaign creation, launch, management, and optimization.
- Strong knowledge of paid advertising strategies such as audience targeting, retargeting, bidding, and conversion tracking.
- Ability to analyze campaign data and leverage insights to improve advertising effectiveness and lead generation.
- Experience managing social media platforms, including content scheduling, page administration, and audience engagement.
- Excellent written communication, organizational, and analytical skills.
- Ability to work independently, manage multiple campaigns simultaneously, and meet deadlines in a fully remote setup.
- Genuine hands-on experience running paid campaigns is essential; candidates with experience limited to content posting or page management without paid campaign execution will not be considered.
- A portfolio or case studies demonstrating previously managed advertising campaigns is highly desirable.

Preferred Qualifications and Benefits
- Familiarity with Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, or similar tracking tools is advantageous.
- Certifications such as Google Ads and Meta Certified Digital Marketing Associate are preferred.
- A bachelor’s degree is preferred but not mandatory.
- Competitive monthly salary ranging from PKR 40,000 to 60,000, based on experience and expertise.
- Work schedule is fully remote, operating from 2:00 PM to 11:00 PM Pakistan Standard Time, six days a week (9 hours daily including a 1-hour break).
- Opportunity for professional growth within a dynamic and expanding organization.
- Candidates must have a reliable laptop or computer, stable high-speed internet, and a dedicated remote workspace.
- Strong communication skills and the ability to independently manage tasks are essential.

This role is based in Pakistan and offers a competitive salary aligned with the candidate’s experience. Applicants will be required to detail their hands-on experience with paid advertising campaigns on Meta Ads Manager and Google Ads, including campaign types, their role in setup and optimization, and measurable results achieved.