Digital Marketing Executive (Remote)

Nortec Software Inc., a recognized leader in Healthcare Information Technology since 2003, is seeking a Digital Marketing Executive to join its fully remote team. The company focuses on delivering innovative, high-quality solutions tailored specifically for the healthcare sector. This full-time position centers on promoting Nortec’s lab management system through strategic digital marketing initiatives targeting the US healthcare market. The ideal candidate will play a vital role in driving brand awareness and lead generation by leveraging a variety of digital channels and collaborating closely with internal teams.

Key Responsibilities
Develop engaging and informative content such as blog posts, whitepapers, case studies, and videos that clearly communicate the advantages of the lab management system. Work in close partnership with the product team to create marketing collateral, including landing pages, email campaigns, and social media content that aligns with company goals. Ensure all marketing materials comply with US healthcare regulations, including HIPAA, and effectively resonate with the target audience.

Plan and execute multi-channel digital marketing campaigns encompassing SEO, PPC, social media advertising, email marketing, and content marketing. Manage paid advertising efforts on platforms such as Google Ads and LinkedIn, specifically targeting US medical clinics. Continuously analyze campaign performance data to optimize strategies, maximize return on investment, and improve lead conversion rates.

Drive qualified lead generation through targeted digital campaigns, webinars, and downloadable resources. Implement lead nurturing strategies using email marketing and CRM tools to guide prospects through the sales funnel. Collaborate closely with the sales team to ensure smooth lead handoff and alignment on client acquisition objectives. Develop and implement comprehensive digital marketing plans aimed at enhancing brand awareness and increasing lead generation for the lab management system.

Required Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field is required. Advanced certifications in digital marketing are preferred. Candidates should have 3-4 years of experience in digital marketing, ideally within the healthcare or SaaS industries. A proven track record of successfully developing and executing digital campaigns that drive lead generation and brand awareness is essential.

Strong written and verbal communication skills in English are necessary, with the ability to craft compelling content tailored for US audiences. Proficiency with marketing and analytics tools such as Google Analytics, HubSpot, SEMrush, Hootsuite, and CRM platforms is expected. An analytical mindset with the ability to interpret data and optimize marketing campaigns for maximum effectiveness is critical.

Preferred Qualifications and Benefits
Familiarity with the US healthcare industry, including lab management systems or EHR/EMR integration, is a significant advantage. Experience working remotely and collaborating with international teams is highly desirable. The role offers the flexibility of a fully remote work environment, supporting work-life balance and productivity.

This position is ideal for a digital marketing professional passionate about healthcare technology and eager to contribute to the growth of a pioneering company within a dynamic and evolving sector.