Digital Marketing Executive(Evening shift)

We are seeking a motivated Digital Marketing professional to join our team on a full-time basis at our Rawalpindi office. This role requires working onsite during the evening shift from 5:00 PM to 1:00 AM. The ideal candidate will have 1 to 3 years of experience in digital marketing and be ready to join immediately. This position offers an excellent opportunity to contribute to diverse marketing initiatives while working closely with internal teams and clients to drive business growth.

Key Responsibilities

- Develop and execute digital marketing strategies across various online platforms to enhance brand visibility and engagement.
- Manage social media accounts by creating organic content, running paid campaigns, and actively engaging with the audience to grow the community.
- Design and edit marketing materials including social media posts, graphics, videos, reels, and other digital assets using relevant tools.
- Support SEO efforts by conducting keyword research, optimizing on-page content, and improving overall search engine rankings.
- Handle lead management through CRM systems, assisting with lead generation, follow-ups, and nurturing activities to maximize conversion rates.
- Plan and manage email marketing campaigns, including segmentation of audience lists, campaign execution, and performance tracking.
- Monitor marketing activities and analyze campaign results to prepare detailed performance reports and actionable insights.
- Conduct market and competitor research to identify emerging trends, new opportunities, and potential areas for growth.
- Collaborate with internal teams to ensure marketing strategies align with business goals and client requirements.
- Stay updated with the latest trends and advancements in digital marketing, social media, advertising, and content creation.
- Participate in client meetings to understand their needs and contribute to the development of tailored marketing strategies.

Required Qualifications

- 1 to 3 years of relevant experience in Marketing, Digital Marketing, or a related field.
- Proficiency in Adobe Illustrator and Adobe Photoshop for designing marketing materials.
- Strong working knowledge of Canva for creating engaging social media content.
- Experience with video editing software such as CapCut or similar tools.
- Basic understanding of SEO principles, including keyword research and on-page optimization techniques.
- Familiarity with CRM platforms and processes related to lead management, lead generation, and nurturing.
- Practical experience in social media marketing encompassing paid advertising, organic growth, content planning, community engagement, and performance analysis.
- Working knowledge of email marketing platforms and campaign management.
- Excellent written and verbal communication skills to effectively convey marketing messages and collaborate with teams and clients.

This role requires a proactive individual who can balance creative design skills with analytical marketing strategies. If you are passionate about digital marketing and eager to contribute to a dynamic team, this position offers a rewarding environment to grow your career. The work location is onsite in Rawalpindi, and immediate joining is preferred.