Digital marketing Expert

We are seeking a skilled and results-oriented SEO & Digital Marketing Specialist to lead and enhance our digital marketing efforts. The ideal candidate will be responsible for managing paid advertising campaigns, optimizing search engine visibility, and strengthening our online presence across various platforms. This role requires a strategic thinker with hands-on experience in SEO, paid ads, social media management, and emerging AI-driven optimization techniques.

Key Responsibilities

Paid Advertising: Plan, create, manage, and optimize advertising campaigns across Meta (Facebook and Instagram), Google Ads, and LinkedIn Ads to maximize ROI and reach target audiences effectively.

SEO: Perform comprehensive keyword research, competitor analysis, on-page and off-page SEO, technical SEO audits, and link-building activities to improve organic search rankings and drive quality traffic.

Social Media Management: Oversee company social media accounts by developing content strategies, scheduling posts, and enhancing audience engagement to build a strong community and brand loyalty.

Platform Management: Maintain and optimize company profiles on LinkedIn, Google Business Profile, Meta, Quora, and Reddit to ensure consistent brand messaging and increased visibility.

Content & Brand Visibility: Develop and implement strategies aimed at increasing website traffic, brand awareness, lead generation, and overall online presence.

Generative Engine Optimization (GEO): Apply practical knowledge of GEO to boost business visibility and recommendations within AI platforms such as Claude and Gemini. Ensure the company is easily discoverable when users search for relevant products or services through AI-powered tools.

Required Qualifications

- Proven hands-on experience in SEO and digital marketing.
- Demonstrated ability to create and manage campaigns on Meta Ads, Google Ads, and LinkedIn Ads.
- Strong understanding of SEO principles, including GEO strategies, keyword research, search engine ranking factors, and website optimization techniques.
- Experience managing social media accounts and developing engaging, targeted content.
- Familiarity with marketing and community engagement on platforms like Quora and Reddit.
- Proficiency in using Google Analytics, Google Search Console, and advertising analytics tools to monitor and improve campaign performance.

Preferred Qualifications and Benefits

- At least 1 year of experience specifically in SEO is preferred.
- This is a full-time, in-person position.
- Competitive monthly salary ranging from Rs60,000 to Rs70,000.

This role offers an excellent opportunity to work in a dynamic environment where your expertise in digital marketing and SEO will directly impact the company’s growth and online visibility. If you are passionate about leveraging both traditional and AI-driven marketing strategies to achieve measurable results, we encourage you to apply.