Digital Marketing Expert

Pak British Educational Services is seeking a skilled Digital Marketing Expert with hands-on experience in Meta Ads, Google Ads, social media marketing, campaign strategy, lead generation, analytics, and performance optimization. The ideal candidate will be adept at planning, executing, monitoring, and refining digital marketing campaigns that deliver measurable results. This role requires managing multiple brands, analyzing campaign performance, identifying growth opportunities, and translating marketing goals into effective digital strategies. The position goes beyond basic social media posting and demands expertise in performance marketing, audience targeting, conversion tracking, funnel management, campaign optimization, and data-driven decision-making.

Key Responsibilities
- Plan, launch, manage, and optimize digital marketing campaigns across Meta platforms such as Facebook and Instagram.
- Manage and optimize Google Ads campaigns as needed.
- Develop digital marketing strategies aligned with business objectives, target audiences, and campaign goals.
- Create campaigns focused on awareness, traffic, engagement, lead generation, and conversions.
- Conduct audience research and build cold, warm, retargeting, and custom audiences.
- Manage campaign structures including campaigns, ad sets, ads, budgets, placements, and optimization goals.
- Monitor daily ad performance and implement data-driven optimizations.
- Analyze key performance indicators such as Cost Per Lead, Cost Per Result, Click-Through Rate, Cost Per Click, Conversion Rate, Reach, Impressions, Frequency, Engagement, and Return on Ad Spend.
- Identify underperforming campaigns, creatives, audiences, and placements, and take corrective actions.
- Conduct A/B testing on creatives, copy, audiences, offers, landing pages, and strategies.
- Build and manage retargeting strategies for website visitors, video viewers, engaged audiences, and existing leads.
- Collaborate with graphic designers, video editors, content creators, sales teams, and management.
- Provide clear briefs for advertisements, Reels, graphics, landing pages, and campaign content.
- Track leads generated through digital campaigns and coordinate with sales to improve lead quality and conversion rates.
- Maintain campaign tracking sheets, reports, dashboards, and performance records.
- Prepare weekly and monthly digital marketing performance reports for management.
- Analyze competitors, market trends, advertising approaches, and digital opportunities.
- Support website traffic growth, landing page optimization, and conversion-focused marketing activities.
- Manage social media marketing activities across relevant platforms.
- Assist in developing content strategies aligned with marketing and business goals.
- Ensure consistent brand positioning and messaging across digital campaigns.
- Stay updated on changes in Meta Ads, Google Ads, social media platforms, digital marketing tools, and best practices.

Required Qualifications
- Proven experience as a Digital Marketing Expert, Performance Marketer, Digital Marketing Executive, or similar role.
- Strong practical experience with Meta Ads Manager and good working knowledge of Google Ads.
- Deep understanding of digital marketing strategy, performance marketing, lead generation, conversion funnels, audience targeting, retargeting, campaign optimization, and conversion tracking.
- Ability to independently create, launch, monitor, and optimize paid advertising campaigns.
- Strong knowledge of Meta campaign objectives and optimization strategies, with experience in Facebook and Instagram advertising.
- Familiarity with Google Analytics, Meta Pixel, conversion tracking, and reporting tools is preferred.
- Ability to analyze campaign data and make informed decisions based on performance metrics.
- Solid understanding of marketing funnels and customer journeys.
- Knowledge of social media marketing and content strategy.
- Basic understanding of SEO and website marketing is a plus.
- Excellent communication, reporting, research, and problem-solving skills.
- Strong attention to detail and ability to manage multiple campaigns and brands simultaneously.
- Ability to work independently while collaborating effectively with creative, sales, and management teams.
- Experience in education, training, study abroad, consultancy, or service industries is advantageous.
- A portfolio, campaign screenshots, case studies, or examples of previous campaign results will be preferred.

Preferred Qualifications and Benefits
- Working hours are from 9:00 AM to 5:00 PM, Monday to Saturday.
- The position is based in North Nazimabad, Block N, Karachi, and requires in-person attendance.
- Salary starts from Rs50,000 per month.

Candidates are encouraged to submit their CV along with relevant campaign results, portfolios, case studies, or examples of previous digital marketing work for consideration.