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Key Responsibilities:
1. Develop and Implement Digital Marketing Strategies:
- Create effective digital marketing strategies to achieve the company's objectives.
- Understand the digital marketing landscape and identify trends and insights to optimize spend and performance.
2. SEO and SEM:
- Optimize website content for search engines (SEO) to increase visibility.
- Manage pay-per-click (PPC) campaigns (SEM) across search engines and social media platforms.
3. Content Creation and Management:
- Collaborate with content creators to produce relevant and engaging content for blogs, videos, and social media posts.
- Manage content calendars and ensure a steady stream of content across channels.
4. Social Media Marketing:
- Develop and implement social media strategies to increase followers, engagement, and conversions.
- Analyze social media insights to guide future campaigns.
5. Email Marketing:
- Design and implement direct email marketing campaigns.
- Segment email lists and personalize emails to target different audiences effectively.
6. Analytics and Reporting:
- Use analytics tools to track campaign performance, interpret data, and make adjustments to strategies as needed.
- Prepare and present reports on the progress of campaigns, including ROI analysis.
7. Customer Engagement:
- Engage with the online community and respond to comments and customer queries in a timely manner.
- Develop and manage customer feedback channels to enhance customer satisfaction.
8. Innovative Technologies:
- Stay up-to-date with the latest trends and technologies in digital marketing.
- Explore new and creative growth strategies through digital marketing.
Skills and Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Expert or similar role.
- Strong understanding of digital marketing concepts, strategies, and best practices.
- Experience with SEO/SEM, data analytics, and marketing software (e.g., Google Analytics, SEMrush, Mailchimp).
- Excellent communication and interpersonal skills.
- Creative thinker with strong analytical abilities.
- Ability to work in a fast-paced, deadline-driven environment.
Work Environment and Physical Demands:
- This is typically an office-based role but may include some travel to attend industry events and meetings.
Skills
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
Male
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Apr 05, 2024
Posting Date:
Mar 04, 2024
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