Digital Marketing Expert (Performance Marketing & Lead Generation)

We are looking for a results-driven Digital Marketing Expert with a strong focus on performance marketing and lead generation to join our team at our Rawalpindi office. This full-time, onsite role operates from 7:00 PM to 3:00 AM and offers a competitive monthly salary between Rs 50,000 and Rs 70,000, depending on skills and experience. The successful candidate will be responsible for planning, executing, and optimizing digital marketing campaigns that generate quality leads and increase sales. This position involves managing paid advertising, conversion tracking, marketing funnels, and maintaining the company’s social media presence to support brand growth and maximize return on investment.

Key Responsibilities
- Develop and implement lead generation campaigns aimed at increasing inquiries, leads, and sales.
- Plan, execute, and optimize Meta Ads (Facebook and Instagram) including audience targeting, retargeting, and A/B testing.
- Manage Google Ads and PPC campaigns across Search, Display, and remarketing networks.
- Set up and maintain conversion tracking tools such as pixels, events, and UTM parameters to measure campaign effectiveness.
- Build and refine marketing funnels from ad engagement through lead capture, follow-up, and conversion.
- Conduct A/B testing on creatives, ad copy, audiences, landing pages, and calls-to-action to enhance campaign performance.
- Monitor key performance indicators including Cost Per Lead (CPL), Cost Per Acquisition (CPA), Click-Through Rate (CTR), Cost Per Click (CPC), Return on Ad Spend (ROAS), and conversion rates.
- Manage advertising budgets efficiently and prepare detailed reports on ROI and ROAS.
- Provide weekly and monthly performance reports with actionable insights and recommendations.
- Optimize Google Business Profile and implement local SEO strategies to improve online visibility.
- Oversee social media content management and actively engage with audience comments and messages.
- Collaborate with sales and support teams to improve lead quality and conversion rates.
- Work closely with designers to produce compelling ad creatives and marketing collateral.
- Conduct competitor analysis and stay informed on market trends to guide campaign strategies.

Required Qualifications
- Minimum of 3 years’ experience in digital marketing, specializing in lead generation and performance marketing.
- Proven expertise in managing Meta Ads and Google Ads campaigns.
- Strong knowledge of conversion funnels and lead generation tactics.
- Proficiency with tools such as GA4, Google Search Console, and Meta Ads Manager.
- Excellent copywriting skills tailored for advertising and marketing purposes.
- Experience in A/B testing and campaign optimization methodologies.
- Ability to manage advertising budgets and clearly communicate ROI and ROAS.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with Canva, Adobe, or the ability to collaborate effectively with design teams.
- Excellent written and verbal communication skills in English.
- A portfolio demonstrating previous campaigns or measurable results is required.

Preferred Qualifications and Benefits
- Experience with social media management tools like Meta Business Suite, Hootsuite, or Buffer.
- Knowledge of email marketing platforms and strategies.
- Understanding of SEO and SEM best practices.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.

We offer a competitive salary with performance-based bonuses, paid time off, holidays, flexible scheduling options, opportunities for career advancement, and a supportive team environment. This position requires onsite work at our Commercial Road location in Rawalpindi.

Qualified candidates are encouraged to submit their resume and cover letter for consideration.