Digital Marketing Expert

REVMED.USA, a US-based Medical Billing and Revenue Cycle Management company, is looking for a skilled Digital / Social Media & Lead Generation Specialist to join their team onsite in Rawalpindi, Pakistan. This full-time role operates Monday to Friday from 6:00 PM to 3:00 AM and focuses on expanding the company’s digital presence while generating qualified B2B leads within the US healthcare sector. The specialist will identify and engage healthcare providers such as physicians, clinics, hospitals, and medical practices across the US market to support sales initiatives and enhance online engagement.

Key Responsibilities
- Generate qualified leads targeting healthcare providers in the US, including physicians, clinics, medical practices, and hospitals.
- Conduct B2B prospecting through LinkedIn, social media platforms, Google, and other digital channels to identify potential clients.
- Build and maintain targeted prospect lists and work closely with the Sales team to ensure smooth lead handoff and follow-up.
- Manage and grow company social media accounts by creating and publishing engaging content such as posts, reels, and promotional materials.
- Design and implement lead-generation campaigns tailored specifically to the US healthcare audience.
- Monitor social media engagement, track lead generation metrics, and analyze campaign performance to optimize outcomes.
- Prepare regular reports on lead generation activities and social media performance to keep management informed.

Required Qualifications
- 3 to 5 years of professional experience in social media management, digital marketing, B2B lead generation, or a related field.
- Proven expertise in social media and LinkedIn lead generation with a focus on US-market prospecting.
- Strong English communication skills, both written and verbal, complemented by excellent research abilities.
- Familiarity with digital tools such as Canva and Meta Business Suite or similar platforms is preferred.
- A results-oriented approach with a clear focus on generating qualified leads and contributing to business growth.

Preferred Qualifications and Benefits
- Experience in healthcare, medical billing, revenue cycle management, or business process outsourcing (BPO) is highly desirable.
- Competitive monthly salary ranging from PKR 100,000 to PKR 150,000.
- Additional monthly performance bonuses and annual salary increments based on performance.
- Salary increases following probation and promotions.
- Comprehensive health insurance coverage up to PKR 900,000 per family member.
- Generous leave policy offering 36 paid leaves annually, along with leave encashment options.
- Enrollment in the Employee Old-Age Benefits Institution (EOBI).
- Pick and drop facility available for female employees.
- Onsite amenities including tea and refreshments to support a comfortable work environment.

This opportunity is ideal for professionals with experience in US-market B2B lead generation and social media marketing who want to contribute to a growing company focused on the healthcare sector. REVMED.USA offers a dynamic workplace and is committed to fostering strong connections within the US healthcare market. Interested candidates are encouraged to apply through the designated recruitment platform with an updated CV.