DIGITAL MARKETING & GROWTH MANAGER

We are seeking an experienced and hands-on Digital Marketing & Growth Manager to lead the launch and development of a new immigration and visa-services brand based in Bahria Town Karachi, Pakistan. This full-time, on-site role requires a proactive professional who can independently manage digital marketing campaigns, build a strong online presence from the ground up, generate qualified leads, and coordinate a small marketing team. The position offers a competitive salary range of PKR 150,000 to 200,000 per month, plus performance-based incentives, along with pick and drop facilities.

Key Responsibilities

Brand Launch & Online Presence:
Develop and implement a comprehensive digital brand-launch strategy. Establish and grow the brand’s presence across key platforms including Facebook, Instagram, TikTok, LinkedIn, YouTube, and Google. Plan and execute social media content, campaigns, and organic growth initiatives. Conduct competitor analysis to refine brand positioning.

Performance Marketing & Lead Generation:
Directly manage Meta Ads (Facebook and Instagram) and Google Ads campaigns. Plan, launch, monitor, and optimize advertising efforts to maximize lead generation. Develop effective lead-generation funnels and retargeting strategies. Perform A/B testing to improve campaign performance. Track and analyze key metrics such as qualified leads, conversion rates, cost per lead (CPL), customer acquisition cost (CAC), and return on ad spend (ROAS).

Technical Marketing Knowledge:
Possess a solid understanding of WordPress websites and landing pages. Experience with CRM platforms such as Zoho, HubSpot, or GoHighLevel is essential. Familiarity with WhatsApp Business API and marketing automation tools is required. Practical knowledge of Google Analytics 4, Google Tag Manager, Meta Pixel, conversion tracking, and Meta Conversions API is necessary. Collaborate effectively with website developers and automation specialists. Apply SEO best practices and website optimization techniques.

Team & Sales Coordination:
Coordinate with content creators, graphic designers, and technical freelancers to plan marketing content and advertising creatives. Work closely with the telemarketing and sales teams to monitor lead quality, follow-ups, and customer conversions. Prepare and present weekly marketing and performance reports to stakeholders.

Required Qualifications

- 3 to 5+ years of hands-on digital marketing experience.
- Proven track record managing Meta Ads and Google Ads campaigns.
- Experience in launching or growing brands from the ground up.
- Strong expertise in lead generation and customer acquisition strategies.
- Technical proficiency with CRM systems, tracking tools, and marketing automation.
- Ability to work independently while managing multiple responsibilities.
- Excellent analytical, communication, and problem-solving skills.
- Experience in service-based industries is a plus.

Preferred Qualifications and Benefits

Candidates must provide a portfolio demonstrating previous successes, including brands or businesses they have grown, personally managed Meta/Google advertising campaigns, advertising budgets handled, measurable campaign results, and experience with website funnels, CRM, and tracking systems. Additionally, candidates should be prepared to outline strategies for launching a new brand on a limited marketing budget.

The role offers a competitive monthly salary of PKR 150,000 to 200,000, complemented by performance-based incentives. Pick and drop services are available for convenience. This position presents an excellent opportunity to contribute to building an international services brand with significant career growth potential.

Work Location: On-site in Bahria Town Karachi.