Digital Marketing Head-Male

Features, an emerging skincare brand in Pakistan known for its international-level formulations and research-driven ingredients, is seeking a highly skilled Digital Marketing Head. This leadership role requires developing and executing a robust digital marketing strategy aimed at rapid growth, managing substantial performance marketing budgets, and steering the brand’s creative direction. The successful candidate will play a pivotal role in positioning Features among the top-tier skincare brands in the country. Experience in a similar role within the skincare industry is essential.

Key Responsibilities:
- Develop and implement a high-growth digital marketing strategy within six months.
- Plan, manage, optimize, and scale high-budget performance marketing campaigns across platforms including Meta, Google, TikTok, and Snapchat.
- Maintain a strong focus on key performance indicators such as ROI, ROAS, and overall revenue growth from all campaigns.
- Lead the brand’s creative and content marketing efforts by identifying and producing high-converting creatives and ad concepts.
- Execute content strategies designed to maximize sales and customer acquisition.

Required Qualifications:
- Master’s Degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Minimum of 3 to 5 years of full-time, in-house digital marketing experience with a well-known Pakistani skincare brand. This experience is mandatory.
- Strong hands-on expertise in managing Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
- Proven track record in e-commerce performance marketing and conversion rate optimization.
- Demonstrated ability to scale brands using data-driven digital marketing strategies.

Preferred Qualifications and Benefits:
- Competitive salary package.
- Performance-based incentives to reward outstanding results.
- Opportunities for professional training and career advancement.
- This position requires working on-site to closely collaborate with the team.

Candidates who meet the above criteria and are interested in contributing to a fast-growing skincare brand are encouraged to apply.