Digital Marketing Instructor (3 Months Contract)

Located in Multan, this is a 3-month contractual, onsite position with working hours from 9:00 AM to 5:00 PM. The role is with Edversity, a division of the Rapidev Group of Companies, which specializes in delivering practical, industry-focused IT training. Edversity conducts physical classes aimed at developing IT skills to prepare young individuals for careers and freelancing opportunities in technology.

The position available is for a Digital Marketing Instructor who will be responsible for teaching trainees the essential skills required to market businesses online. This includes social media management, search marketing, and e-commerce strategies. The instructor will lead daily lectures and practical labs where beginners will have the opportunity to run real marketing campaigns, gaining hands-on experience.

Trainees will primarily consist of fresh graduates, final-year students, and individuals either new to or with some experience in the industry. Many will have limited practical knowledge, so the instructor must be able to explain concepts clearly in both English and Urdu, starting from the basics and gradually building their confidence to successfully execute real projects.

Key Responsibilities
- Deliver daily lectures and hands-on labs following the approved curriculum.
- Teach practical digital marketing skills to trainees with little or no prior experience.
- Prepare lesson plans, presentation slides, campaign briefs, assignments, and quizzes.
- Facilitate labs where trainees create and manage social media pages and advertising campaigns.
- Monitor attendance, assess trainee progress, and submit regular reports to the program team.
- Conduct additional support sessions for trainees who need extra help.
- Coach trainees on building freelancing profiles, securing local client work, and applying for jobs.
- Assist with assessments, audits, and program reviews to ensure quality and effectiveness.

Required Qualifications
- Bachelor’s degree in Marketing, Business, Mass Communication, or a related field.
- 2 to 4 years of hands-on digital marketing experience in an agency, business, or freelance setting.
- Practical knowledge of managing social media pages and running Meta and Google ad campaigns.
- Basic understanding of SEO and Google Analytics.
- Experience with content creation tools such as Canva and AI-based platforms.
- Ability to teach clearly and engagingly in both Urdu and English, with patience for beginners.

Preferred Qualifications and Benefits
- Certifications such as Meta Blueprint or Google Ads are highly desirable.
- Experience in e-commerce marketing on platforms like Daraz or Shopify.
- Previous experience in teaching, training, or mentoring roles is a plus.

The position offers a competitive monthly salary based on experience. It provides a unique opportunity to train young people and influence their careers in technology. Candidates will join a professional and collaborative team with potential growth opportunities within the Rapidev Group.