Digital Marketing Lead

Datum Labs is a dynamic AI, data engineering, and custom software consultancy serving enterprise clients across the US, Europe, and the Middle East. We specialize in building scalable digital solutions and automated workflows that drive business growth. We are seeking a Marketing Manager to lead and own our digital presence, translating complex technical partnerships into tangible business value. This role focuses on driving qualified inbound leads through paid acquisition, targeted content, technical SEO, and conversion optimization. The position is based on-site at our Johar Town office in Lahore and works closely with the board of directors, sales, and technical teams to transform engineering achievements into compelling market narratives that resonate with buyers.

Key Responsibilities

- Paid Acquisition & Demand Generation: Develop and execute strategies for paid campaigns across LinkedIn Ads, Google Search, and Meta platforms. Manage budgets and target B2B technology decision-makers in the US, Europe, and Middle East to generate high-quality leads.

- Content & Thought Leadership: Collaborate with leadership and engineering teams to convert technical expertise into engaging case studies, landing page content, LinkedIn posts, and whitepapers that highlight our capabilities.

- SEO & Digital Footprint: Oversee technical and on-page SEO efforts alongside content strategy to enhance organic pipeline growth for core AI and software services.

- Analytics & Attribution: Implement and maintain comprehensive conversion tracking systems using GA4, Google Tag Manager, and CRM attribution tools. Provide accurate reporting focused on pipeline impact and ROI rather than vanity metrics.

- Optimization: Design, test, and refine conversion-focused landing pages, ad copy, and promotional offers to improve the funnel from initial click to sales-qualified opportunity.

- People Leadership: Build, mentor, and lead a marketing team while fostering collaboration across Sales, Engineering, HR, Customer Success, and Leadership. Establish data-driven marketing operations, reporting frameworks, and performance measurement processes.

Required Qualifications

- 6 to 8 years of experience in B2B digital marketing, preferably within software consultancy, IT services, or B2B SaaS environments.

- Proven track record marketing to international markets, specifically targeting decision-makers in the US, Europe, or GCC/Middle East regions.

- Strong expertise in performance marketing with hands-on experience managing LinkedIn Ads and Google Ads campaigns with real budgets; familiarity with Meta Ads is advantageous.

- Proficiency in marketing measurement tools including GA4, Google Tag Manager, and UTM frameworks.

- Ability to understand and translate complex technical topics such as AI, data pipelines, and cloud technologies into clear, persuasive copy aimed at business buyers.

- Excellent written and verbal communication skills, capable of explaining marketing performance to both technical and non-technical stakeholders.

- Experience managing marketing budgets with a focus on efficiency and measurable outcomes.

- Demonstrated leadership in managing small marketing teams within a similar scope.

Preferred Qualifications and Benefits

- Experience with CRM attribution platforms like HubSpot or similar systems.

- Relevant certifications such as Google Ads, GA4, or HubSpot certifications.

- Familiarity with AI tools to enhance research, content drafting, and campaign management workflows.

This role offers a unique opportunity to shape the marketing strategy of a cutting-edge technology consultancy, working closely with senior leadership and technical experts to drive measurable business growth. If you are a strategic marketer with a strong technical aptitude and leadership skills, we encourage you to apply.