Digital Marketing Lead

Datum Labs is a leading AI, data engineering, and custom software consultancy serving enterprise clients across the US, Europe, and the Middle East. We specialize in building scalable digital solutions and automated workflows that drive business growth. We are seeking a Marketing Manager to take full ownership of our digital presence, transforming complex technical partnerships into tangible business value. This role focuses on generating qualified inbound leads through paid acquisition, targeted content, technical SEO, and conversion optimization. The position is based onsite at our Johar Town office in Lahore and involves close collaboration with the board of directors, sales, and technical teams to translate engineering achievements into compelling market positioning.

Key Responsibilities

- Paid Acquisition & Demand Generation: Develop and execute the strategy, build campaigns, and manage budgets for paid advertising across LinkedIn Ads, Google Search, and Meta platforms. Target B2B technology decision-makers in the US, Europe, and Middle East to drive demand and lead generation.

- Content & Thought Leadership: Collaborate with leadership and engineering teams to convert technical expertise into engaging case studies, landing page content, LinkedIn posts, and whitepapers that resonate with business buyers.

- SEO & Digital Footprint: Oversee technical and on-page SEO efforts alongside content strategy to expand organic pipeline growth for core AI and software service offerings.

- Analytics & Attribution: Implement, maintain, and audit end-to-end conversion tracking using GA4, Google Tag Manager, and CRM attribution tools. Focus on reporting actual pipeline impact and ROI rather than vanity metrics.

- Optimization: Design and test conversion-focused landing pages, ad copy, and promotional offers to improve the funnel from initial click to sales-qualified opportunity.

- People Leadership: Build, mentor, and lead a marketing team while working cross-functionally with Sales, Engineering, HR, Customer Success, and Leadership. Establish data-driven marketing operations, reporting frameworks, and performance measurement systems.

Required Qualifications

- 6 to 8 years of experience in B2B digital marketing, preferably within software consultancy, IT services, or B2B SaaS environments.

- Proven track record marketing to international markets, specifically targeting decision-makers in the US, Europe, or GCC/Middle East regions.

- Strong expertise in performance marketing, managing LinkedIn Ads and Google Ads campaigns with real budget accountability. Experience with Meta Ads is advantageous.

- Proficient in digital analytics and measurement tools including GA4, Google Tag Manager, and UTM tracking frameworks.

- Ability to understand and translate complex technical topics such as AI, data pipelines, and cloud technologies into clear, persuasive copy aimed at business audiences.

- Excellent written and verbal communication skills, capable of explaining marketing performance to both technical and non-technical stakeholders.

- Experience managing marketing budgets with a focus on efficiency and measurable outcomes.

- Demonstrated leadership in managing small marketing teams within similar scopes of work.

Preferred Qualifications and Benefits

- Experience with CRM attribution systems such as HubSpot or comparable platforms.

- Relevant certifications in Google Ads, GA4, or HubSpot.

- Familiarity with leveraging AI tools to enhance research, content creation, and campaign workflows.

This role offers the opportunity to shape the marketing strategy of a dynamic consultancy at the intersection of cutting-edge technology and business innovation. If you are a results-driven marketer with a passion for technical storytelling and data-driven growth, Datum Labs invites you to join our team.