ZIVA is seeking a Digital Marketing Lead to drive and manage our paid growth initiatives across platforms such as Meta, Google, TikTok, and other emerging channels. This role is ideal for a performance marketing professional with a passion for leveraging data to fuel business growth. The successful candidate will play a pivotal role in scaling our digital presence and optimizing campaigns to maximize return on investment.
Key Responsibilities
- Develop, implement, and manage paid marketing campaigns across multiple digital platforms including Meta, Google, and TikTok.
- Analyze campaign performance data to identify trends, insights, and opportunities for optimization and growth.
- Collaborate with cross-functional teams to align marketing strategies with overall business goals.
- Monitor budget allocation and ensure efficient use of resources to achieve maximum impact.
- Stay updated with the latest trends and best practices in digital marketing and paid growth channels.
- Lead testing and experimentation to continuously improve campaign effectiveness and customer acquisition metrics.
- Provide regular reports and actionable insights to senior management on campaign performance and growth strategies.
Required Qualifications
- 4 to 8 years of experience in performance marketing, preferably within e-commerce or fashion sectors.
- Proven track record of managing paid growth campaigns across major digital platforms such as Meta, Google, and TikTok.
- Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
- Experience with campaign management tools and analytics platforms.
- Ability to work independently and lead initiatives that drive measurable business outcomes.
- Excellent communication and collaboration skills to work effectively with internal teams and external partners.
Preferred Qualifications and Benefits
- Experience in fashion e-commerce is highly desirable.
- A passion for data-driven decision-making and continuous learning in the digital marketing space.
- Opportunity to lead growth efforts in a dynamic and fast-growing company.
- Exposure to diverse digital marketing channels and innovative growth strategies.
If you are a results-oriented digital marketer who thrives on turning data into growth and are excited to lead paid marketing efforts at ZIVA, we encourage you to apply.