Digital Marketing Lead

We are seeking a dynamic and creative Digital Marketing Specialist to manage and expand our company’s social media presence across platforms such as LinkedIn, Facebook, Instagram, and TikTok. The ideal candidate will be responsible for developing engaging content, designing visual materials, and executing marketing campaigns that enhance brand visibility and generate leads. This role requires a strategic thinker who can maintain a consistent brand image, analyze performance metrics, and stay updated on digital marketing trends to drive business growth.

Key Responsibilities

- Manage and grow the company’s social media accounts by creating and publishing engaging posts, reels, videos, and marketing campaigns.
- Design graphics, banners, brochures, presentations, and other promotional materials to support marketing initiatives.
- Develop and maintain a consistent brand image across all digital platforms to ensure cohesive messaging.
- Plan and schedule social media content calendars to optimize audience engagement and campaign effectiveness.
- Monitor social media performance using analytics tools and prepare detailed monthly reports to track progress and inform strategy.
- Manage paid advertising campaigns on platforms including Meta, Google, and LinkedIn to maximize reach and ROI.
- Collaborate with internal teams to gather relevant content and success stories that highlight the company’s achievements.
- Track digital marketing trends and competitor activities to identify opportunities and maintain a competitive edge.
- Generate leads and increase brand awareness through targeted digital marketing efforts.

Required Qualifications

- Bachelor’s degree in Marketing, Media Sciences, Graphic Design, or a related field.
- 3 to 5 years of experience in digital marketing and social media management.
- Proficiency in design tools such as Canva, Adobe Photoshop, Illustrator, or similar software.
- Hands-on experience managing social media platforms including Facebook, Instagram, and LinkedIn.
- Knowledge of Meta Ads, Google Ads, SEO, and analytics tools to effectively manage campaigns and measure success.
- Strong content writing and communication skills to create compelling and clear messaging.
- A creative mindset with strong attention to detail, ensuring high-quality output in all marketing materials.

Compensation and Work Environment

The position offers a competitive monthly salary ranging from Rs140,000 to Rs150,000. This is an in-person role, providing the opportunity to work closely with cross-functional teams and contribute directly to the company’s marketing objectives.

If you are passionate about digital marketing and eager to make a significant impact through innovative social media strategies, we encourage you to apply and join our team.