Posted Oct 21, 2025 129 views
We are looking for a motivated Digital Marketing Executive to lead ecommerce growth and online sales within the UK market. This role requires a strategic yet hands-on approach to managing digital marketing efforts across key platforms such as Meta (Facebook and Instagram), Google Ads, and TikTok. The successful candidate will be responsible for driving sales through our ecommerce platform while building a strong brand presence in a competitive online landscape. This position offers the opportunity to own the full digital marketing funnel, from campaign planning and execution to performance analysis and optimization.
Key Responsibilities
- Take full ownership of ecommerce marketing and online sales performance across all digital channels targeting the UK audience.
- Plan, implement, and optimize paid and organic social media campaigns on Google Ads, Meta (Facebook & Instagram), and TikTok.
- Keep abreast of the latest ecommerce trends, digital sales platforms, and consumer behavior insights.
- Analyze campaign data and key performance indicators (KPIs) to continuously improve sales funnel efficiency and campaign effectiveness.
- Launch and promote products, seasonal offers, and conversion-focused campaigns tailored to UK consumer preferences.
- Develop and execute digital sales strategies aimed at achieving or surpassing revenue targets.
- Monitor campaign and sales metrics, conduct A/B testing, and apply iterative improvements to maximize ROI.
- Lead content creation efforts for UK social media channels, including TikTok videos, Instagram Reels, posts, and stories, working closely with creative teams.
- Stay updated on UK social trends, platform algorithm changes, and emerging content formats to ensure messaging remains fresh and impactful.
- Manage marketing budgets with a strong emphasis on return on investment and efficient customer acquisition costs.
Required Qualifications
- 3 to 5 years of marketing experience with direct responsibility for ecommerce sales and digital campaign management.
- Proven success in running paid and organic campaigns on Google Ads, TikTok, and Meta platforms (Facebook/Instagram).
- Demonstrated ability to grow online sales through social media and performance marketing strategies.
- In-depth understanding of UK digital consumer behavior, ecommerce trends, and social engagement tactics.
- Hands-on experience with ecommerce and analytics tools such as Shopify, Google Analytics, Meta Ads Manager, TikTok Ads Manager, Klaviyo, and HubSpot.
- Strong storytelling and content creation skills tailored to social platforms, especially TikTok and Instagram.
- Excellent analytical capabilities with the ability to translate data insights into commercial outcomes.
- Effective communication skills and the ability to collaborate across multiple teams and departments.
Preferred Qualifications and Attributes
- Experience working in fast-paced ecommerce or startup environments.
- Ability to manage sales pipelines end-to-end through paid media and digital marketing strategies.
- Passion for social media, content trends, digital selling, and brand storytelling.
- Creative, proactive, highly organized, and detail-oriented work style.
This is a full-time, in-person position based in the UK. Candidates with experience in product-based ecommerce projects are highly encouraged to apply.
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Job Details
Rexen Consultancy
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