Digital Marketing Manager

We are seeking a proactive and experienced Digital Marketing Manager to lead and manage the digital marketing efforts for our company and client projects. This full-time, on-site role based in DHA-2, Islamabad, requires a hands-on approach to planning, executing, and measuring digital marketing activities across multiple channels including websites, search engines, paid advertising, email, social media, and CRM systems. The ideal candidate will work directly within advertising, analytics, content management, and CRM platforms, while also coordinating with remote specialists such as copywriters, designers, developers, and video editors when needed.

Key Responsibilities

Marketing Planning:
Translate business goals into actionable marketing plans by identifying priority audiences, campaigns, channels, and offers. Maintain monthly campaign and content calendars, prioritize activities based on commercial value and resources, and coordinate execution across internal teams and external providers.

Website and Conversion Management:
Oversee website content, landing pages, forms, and calls to action. Use the company’s content management system to create and update pages, improve user journeys, and increase enquiry conversion rates. Collaborate with designers and developers for technical updates and ensure accurate campaign and conversion tracking.

Search Engine Optimization (SEO):
Conduct keyword research, competitor analysis, and content-gap assessments. Plan priority pages and topic clusters, prepare detailed briefs for external writers, implement on-page SEO including metadata and internal linking, monitor organic search performance, and coordinate advanced technical SEO support when necessary.

Paid Advertising:
Plan, launch, and optimize Google and Meta advertising campaigns within approved budgets. Develop keyword, audience targeting, and retargeting strategies. Manage advertising copy and creative production, and monitor key metrics such as cost per lead, lead quality, and conversion rates.

CRM and Email Marketing:
Manage lead capture forms and CRM records, ensuring accurate lead-source and campaign attribution. Create email lists, campaigns, and basic automated journeys. Work closely with sales and admissions teams to enhance lead follow-up processes, monitor enquiry progression, and recommend improvements to the CRM pipeline and nurturing workflows. Training on existing CRM and website systems will be provided.

Social Media Management:
Select and prioritize relevant social media platforms, maintain a consistent publishing schedule, coordinate content creation (written, graphic, and video), and publish or schedule approved posts. Monitor engagement metrics and derive audience insights, focusing on quality over quantity.

External Service Provider Coordination:
Prepare clear briefs for writers, designers, developers, and video editors. Obtain quotations, manage timelines, review work for quality and brand consistency, request revisions as needed, and ensure approved content is published and properly measured.

Analytics and Reporting:
Utilize GA4, Google Search Console, advertising platforms, and CRM reports to produce clear weekly and monthly performance reports. Track traffic, enquiries, cost per lead, and conversion rates. Identify underperforming activities and recommend corrective actions, linking marketing efforts to tangible commercial outcomes.

Required Qualifications

- Proven hands-on experience in digital marketing with a focus on SEO and paid advertising campaigns.
- Proficiency in Google Ads, Meta Ads Manager, GA4, and Google Search Console.
- Experience managing landing pages, lead generation, and conversion tracking.
- Understanding of CRM systems, lead attribution, and email marketing.
- Ability to plan and manage social media activities effectively.
- Experience briefing and coordinating external service providers.
- Strong command of written and spoken English.
- Excellent organizational skills, commercial judgment, and attention to detail.
- Demonstrated track record of delivering measurable results from campaigns personally managed.

Preferred Qualifications and Benefits

Experience with CRM platforms such as HubSpot, Salesforce, Zoho, or Pipedrive and content management systems like WordPress or HubSpot CMS is advantageous. Background in marketing within education, EdTech, SaaS, or professional services, as well as managing international or UK-focused campaigns, is desirable. Familiarity with content-led SEO, editorial planning, basic HTML/CSS, and managing marketing budgets and contractors will be beneficial.

This role suits candidates who are both strategic thinkers and hands-on executors. While you won’t be expected to personally create every piece of content or design, you must understand each area well enough to set priorities, develop clear briefs, assess quality, and measure outcomes. We value candidates who can clearly demonstrate their personal contributions to past campaigns.

What We Offer

You will have ownership of a growing digital marketing function within a dynamic environment. This is a full-time, office-based position with opportunities to work on international projects and access to external creative resources.