Digital Marketing Manager

We are seeking a skilled and experienced Digital Marketing Manager to join our Marketing team. In this role, you will be responsible for developing and managing comprehensive digital marketing strategies that align with the company’s business objectives. The ideal candidate will have a strong background in leveraging major digital technologies and marketing channels to drive growth, engagement, and brand visibility. If you have the expertise and passion for digital marketing, this position offers an excellent opportunity to contribute significantly to our company’s success.

Key Responsibilities

Develop and execute sophisticated digital marketing campaigns, including Pay-Per-Click (PPC), Pay-Per-Performance (PPP), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Email Marketing, and SMS campaigns. Build and maintain a robust social media presence across all relevant platforms to enhance brand engagement.

Measure and analyze the return on investment (ROI) and key performance indicators (KPIs) for all digital marketing efforts to ensure effectiveness and optimize future campaigns. Stay informed on current marketing trends and insights to continuously improve campaign performance and cost efficiency.

Create innovative digital marketing growth strategies aimed at increasing brand visibility and customer engagement. Plan, implement, and assess conversion tests to guide strategic decisions and improve marketing outcomes.

Collaborate closely with internal teams to design and refine landing pages, ensuring an enhanced and seamless consumer experience. Utilize analytical tools to understand audience behavior across multiple digital channels and adjust strategies accordingly.

Assist in the setup and optimization of marketing funnels, including click funnels and conversion funnels, to maximize lead generation and conversion rates.

Required Qualifications

Bachelor’s degree in Marketing, Information Technology, or a related discipline. At least 2 years of experience in digital marketing roles such as Digital Marketing Manager or Digital Marketing Specialist within a professional marketing environment.

Demonstrated expertise in managing and leading SEO and SEM campaigns effectively. Ability to identify target audiences and tailor marketing campaigns to meet their specific needs and preferences.

Experience optimizing landing pages and user funnels to improve conversion rates and enhance user experience. Proficiency with website analytics tools such as Crazy Egg, Mint, or Matomo.

Familiarity with ad serving platforms including Epom, DART, Aglare, and Adzerk. Extensive experience in setting up and managing Google AdWords campaigns.

Strong knowledge of content management systems and email marketing software. Good understanding of social media and display advertising platforms.

Excellent interpersonal and communication skills, both written and verbal. Ability to work independently as well as collaboratively within a team environment.

Strong multitasking abilities with keen attention to detail. Effective problem-solving skills and sound decision-making capabilities. Good time management skills to handle multiple projects efficiently.

Preferred Qualifications and Benefits

Certification in Advanced Digital Media Marketing is highly desirable.

This role provides an exciting opportunity to work in a fast-paced, dynamic environment where your digital marketing skills will have a direct impact on business growth. If you are passionate about digital marketing and meet the qualifications outlined, we encourage you to apply and become a vital part of our team.